Reinventing Tech, Brand & Data Strategy | DisrupTV Ep. 41

In DisrupTV Episode 41, hosts R “Ray” Wang and Vala Afshar sit down with:

  • Ben Haines, VP of Global Information Systems at Yahoo
  • Bob Greenberg, Founder & CEO of G&H International
  • Chris Kanaracus, VP & Principal Analyst at Constellation Research

The conversation spans how technology strategy, branding, and data practices must evolve in modern organizations. The guests bring perspectives from internal systems, creative branding, and research foresight to help listeners navigate complexity.

Key Takeaways

Technology Strategy as Business Strategy
Ben Haines argues IT must move beyond cost center status to become a core strategist, designing platforms and capabilities that enable speed, agility, and business differentiation.

Brand Innovation & Creative Reinvention
Bob Greenberg emphasizes that brands must continually reinvent their narratives and creative assets to stay relevant in changing markets. Static branding is a risk in disruptive times.

Data, Insight & Decision Execution
Chris Kanaracus discusses how data must be operationalized—not merely collected. Insights need pathways to action across marketing, operations, and strategic decision-making.

Ecosystems Over Silos
The panel agrees that success lies in connecting silos—tech, brand, data—to create unified platforms and feedback loops that drive coherence and responsiveness.

Culture, Governance & Change Leadership
Transformations fail without leadership that aligns culture, incentives, and governance. Change must be led from the top, with clear expectations and agility baked in.

Final Thoughts

This episode lays bare a central truth: in a fast-evolving world, technology, brand, and data cannot be separate disciplines—they must be integrated.

Ben Haines’s call to elevate tech strategy to the enterprise level, Bob Greenberg’s push for constant brand evolution, and Chris Kanaracus’s focus on actioning data together form a blueprint: build unified platforms, enable feedback loops across functions, and elevate creative narrative in your competitive strategy.

In disruption, the winners are those who fuse insight and imagination with agility and execution.

Related Episodes to Explore

 

Business Research Themes

Future of Work, Innovation and Product-led Growth, Marketing Transformation, Tech Optimization

Roles

Chief Customer Officer, Chief Data Officer, Chief Executive Officer, Chief Marketing Officer, Chief People Officer, Chief Technology Officer