SaaSpocalypse, Cisco AI Summit & Agentic GTM KPIs | ConstellationTV Episode 123
In ConstellationTV episode 123, the Constellation analyst team tackles a question many enterprise technology leaders are quietly asking: Is SaaS over in an AI-first world, or are the rules simply changing? Here is a recap of the main episode takeaways with co-hosts Larry Dignan and Martin Schneider.
“SaaS Apocalypse”: Market Reset, Not Extinction
Analysts Martin Schneider and Larry Dignan address the narrative that “SaaS is dead.” Their view: while the delivery model survives, the business model is under massive pressure.
- From Record to Reasoning: Core systems like CRM and ERP aren't disappearing, but they must become AI-enabled, AI-embedded, or AI-native to justify their cost.
- The "NFL Roster" Approach: CXOs should treat their SaaS estate like a pro sports team—identifying which vendors are past their prime, which upstarts have genuine upside, and where to create "cap space" through consolidation.
- Ownership Risk: Private equity–backed software firms caught in "death spiral flywheels" of debt and cost-cutting may struggle to produce real AI differentiation.
The New Infrastructure Oligarchs
The shift toward AI has triggered a massive capex cycle among hyperscalers.
- Proprietary Silicon: Leaders like Amazon and Google are investing hundreds of billions to build their own silicon rather than renting margin from others.
- The Utility Gilded Age: Much like the railroad magnates of the past, cloud leaders who own the infrastructure stack will become the new network oligarchs.
- Strategy for CXOs: Assume a small number of strategic hyperscaler partners and a broader ecosystem of domain ISVs and agents layered on top.
Dispatch from the Cisco AI Summit
R "Ray" Wang and Chirag Mehta provided ground-level insights from the Cisco AI Summit, highlighting a "capability overhang" where model potential outpaces enterprise readiness.
- OpenAI vs. Anthropic: OpenAI is moving at a breakneck speed that some customers struggle to absorb, while Anthropic is positioning itself as a more enterprise-centric partner with a heavy focus on Claude in production and roadmap clarity.
- Context is King: AWS’s Matt Garman noted that teams building greenfield workflows optimized for AI see ~100x improvements, compared to only ~10x for those bolting AI onto existing patterns.
- The Frontier: Visionaries like Fei-Fei Li (World Labs) are pointing toward physical and spatial intelligence—AI that understands and acts within 3D environments.
From Expertise to Experience
In a panel with Larry Dignan, Esteban Kolsky, and Michael Ni, the team explored the boundary between machine and human.
- Machines as Expertise Engines: AI excels at rules, facts, and probabilities—codifying structured expertise.
- Humans as Experience Engines: Humans lead in judgment under constraints and trade-offs across ambiguous signals.
- The Context Gap: Context is the critical bridge. A model might suggest an order based on demand, but a human knows the SKU is being discontinued. Bridging this requires managing life cycle context and explicit decision rights.
Measuring Agentic GTM: KPIs That Matter
To close, Martin Schneider introduced his new Big Idea report on measuring AI agents in go-to-market motions. As organizations deploy dozens of agents, a small number of well-scoped agents with clear KPIs will outperform "agent sprawl."
- Automation Multipliers: Measuring lead volume and handling capacity per human FTE.
- Conversion Quality: Tracking if AI-augmented motions improve win rates and drive higher-margin, strategic deals rather than just increasing speed.
As AI moves from a "capability overhang" to a functional reality, the organizations that thrive will be those that stop bolting AI onto legacy patterns and instead start redesigning their workflows, infrastructure, and GTM metrics around the new rules of agentic execution.