Personalization & The Upside of Disruption
DisrupTV Episode 380 — Terence Mauri, Mark Abraham, David Edelman & Jon Reed
In DisrupTV Episode 380, hosts R “Ray” Wang and Vala Afshar welcome Terence Mauri, founder of Hack Future Lab and author of The Upside of Disruption; Mark Abraham, Senior Partner at BCG and co-author of Personalized; David Edelman, Senior Lecturer at Harvard Business School and co-author of Personalized; and Jon Reed, co-founder of Diginomica. Together, they unpack a visionary approach to AI—one that blends human warmth and strategic personalization to unlock innovation responsibly.
Why This Episode Stands Out
Warm AI vs. Cold AI
Terence Mauri introduces a critical spin on AI: warm AI—AI that embraces empathy and human-centric design—versus cold AI, which remains transactional and detached.
Personalization’s $2 Trillion Opportunity
Mark Abraham and David Edelman reveal that only 10% of brands truly leverage customer data effectively, leaving an estimated $2 trillion in growth untapped. They emphasize that optimal impact comes when AI enhances human creativity and judgment, not replaces it.
Responsible AI Is Non-Negotiable
Jon Reed brings a grounded perspective, cautioning against overblown promises and advocating for ethical AI deployment. His pragmatic take serves as a valuable counterbalance to tech hype.
Key Takeaways
This episode reframes innovation through a human-first lens. Terence Mauri’s warm AI concept reminds us that technology must retain empathy. Abraham and Edelman’s personalization research spotlights an enormous opportunity—$2 trillion—for brands to rethink customer engagement with strategic, data-driven insights. Jon Reed’s skepticism anchors the conversation, reinforcing that AI’s most meaningful gains come with responsibility. Together, they show that the future of AI lies at the intersection of empathy, personalization, and ethics.
Related Content for Further Exploration
Skills-Powered Organizations — DisrupTV Ep. 381
Driving the Next Big Innovation — DisrupTV Ep. 383
Successful AI Adoption & Disruptive Tech — DisrupTV Ep. 388
Final Thoughts
DisrupTV Episode 380 offers a compelling blueprint for AI innovation—one rooted in human values, strategic data use, and ethical foresight. It’s a must-watch for leaders aiming to unlock growth without sacrificing authenticity or responsibility.
