Digital Marketing, Enterprise Media & Disruption | DisrupTV Ep. 45

In DisrupTV Episode 45, we sit down with Blake Cahill, Global Head of Digital & Social Marketing at Philips, and Ron Miller, enterprise technology reporter and editor. Together, they explore how digital marketing is evolving, how enterprise media is shifting, and how organizations can navigate disruption through communication, storytelling, and strategic alignment.

This conversation cuts through the noise to reveal how marketing, technology, and media are converging in new, unpredictable ways.

Key Takeaways

Marketing’s role in enterprise transformation
Blake Cahill describes how marketing is no longer just a support function; it’s critical to shaping how enterprises are perceived in an evolving digital ecosystem.

Storytelling at scale in the enterprise world
Ron Miller emphasizes that compelling narratives help bridge technology and business audiences — and that consistent messaging is more valuable than flashy campaigns.

Convergence of media and tech
The guests discuss how “owned media,” enterprise publishing, and content platforms are eating into traditional marketing models, pushing brands to become publishers.

Disruption demands agility
Both guests agree that to succeed, companies must be nimble, experiment, and iterate — even when facing internal resistance or legacy systems.

Data, metrics, and alignment
It’s not enough to run campaigns — success comes when marketing metrics align with business outcomes, revenue goals, and executive priorities.

Final Thoughts

This episode is a masterclass in how marketing, media, and enterprise strategy must realign in the digital era. Blake Cahill and Ron Miller both reinforce that disruption isn’t optional — it’s inevitable. Those who treat marketing as a strategic pillar, not a cost center, and who embrace storytelling as a core competency, will lead the next wave of transformation.

If your organization is still siloing marketing, clinging to traditional media channels, or waiting to see how trends shake out, this episode is a wake-up call: adapt, narrate, and align.

Related Episodes

 

Business Research Themes

Future of Work, Marketing Transformation

Roles

Chief Executive Officer, Chief Marketing Officer, Chief People Officer, Chief Technology Officer