Pure Storage becomes Everpure, buys 1touch

Pure Storage said it is changing its name to Everpure and acquiring 1touch, a data intelligence and orchestration company.

With the name change and acquisition, Everpure is pivoting to data management and intelligence. Pure Storage was best known for its solid-state systems, but the reality is that its business also revolved around software subscriptions and storage management. 

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CEO Charles Giancarlo said the rebrand and acquisition of 1touch will enable the company to take "the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence."

Everpure will feature its Enterprise Data Cloud architecture to take storage systems and build a virtualized cloud of data governed by one control plane. Everpure also aims to manage datasets globaly through policy and eliminate manufal configurations. 

With 1touch, Everpure will bring data management and discovery and semantic context to the Everpure Platform. Terms of the 1touch purchase weren't disclosed. 

Pure Storage will trade under the Everpure name March 5 on the New York Stock Exchange under the same PTSG ticker.