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Case Study

Relationship Marketing at the Speed of Value

Marketing Transformation
At a Glance Customer loyalty and customer relationships often are thought of as programs or campaigns to be launched and automated. But for teams spread thin by complex…
Liz Miller
Trends

People-Powered Revenue Intelligence

Data to Decisions
At a Glance Change is hard. And change is necessary for organizations looking to harness opportunity and accelerate revenue growth. Yet there are significant forces and factors…
Liz Miller
Market Overview

Incident Management in the Cloud Era

Data to Decisions
When it comes to crisis/incident management in the cloud/digital era, hope is not a strategy.  Yet a majority of enterprises continue their digital business operations as…
Andy Thurai
Best Practices

Driving E-Commerce Growth With Product Content Syndication

Marketing Transformation
This report explores the key options for digital commerce firms seeking to achieve superior results with product data/content syndication, especially as the channel and…
Dion Hinchcliffe
Case Study

Industriepark Höchst Is Automated by Low Code

Data to Decisions
At a Glance This case study describes the rollout of more than 70 low-code/no-code applications at Infraserv Höchst, built on the Neptune DX (digital experience) Platform …
Holger Mueller
Offering Overview

Nutanix Powers Workload Freedom and More

New C-Suite
At a Glance This report provides an overview of how Nutanix Cloud Platform has evolved to become a full-fledged next-generation computing platform. Nutanix has a long tradition…
Holger Mueller
Best Practices

The Rise of Unified Software Services

New C-Suite
This report explores the recent evolution of the advanced edge of modern third-party IT services toward a model known as unified software services (USS). Those looking to…
Dion Hinchcliffe
Best Practices

Cloud Partnerships Done Right: C3 AI and Google Cloud

New C-Suite
This Best Practices report explores why cloud partnerships between SaaS/PaaS vendors on the one side and PaaS/IaaS vendors on the other matter in the 2020s. It highlights the…
Holger Mueller
Case Study

How Low Code Fosters Healthy Mums and Babies

New C-Suite
This case study describes the rollout of Zoho Creator for the provision of a range of apps at the National Maternity Hospital (NMH) in Dublin, Ireland, that contributes to…
Holger Mueller
Trends

Inside the Mindset of the Midmarket Buyer

Data to Decisions
Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit…
R Ray Wang
Best Practices

A CIO’s Guide to AIOps

New C-Suite
With the COVID-19 pandemic forcing every business to move online, the majority of enterprises have had to mature their digital operations forcefully rather than giving them…
Andy Thurai
Premium Research

Marketing from Farmer to Fork With Data and Analytics

Data to Decisions
At a Glance Marketing analytics has (thankfully) forever changed. Gone are the days of reporting metrics in celebratory dashboards. Marketing is in search of answers—answers…
Liz Miller
Best Practices

Talent Acquisition Best Practices in a Pandemic World

New C-Suite
This report covers the trends that underly the best practices of talent acquisition systems. It describes trends that affect candidates, hiring managers, and recruiters, with…
Holger Mueller
Big Idea

Monetizing the Metaverse Economy

Data to Decisions
Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement inside the…
R Ray Wang