Two boutique market research firms across the Pacific collaborate for innovative research

SILICON VALLEY, California., and TOKYO, Japan – January 23, 2013 – Constellation Research, Inc. and Information Technology Research (ITR) of Japan today announced that they have entered into a strategic alliance to bring Constellation Research’s insights about disruptive technologies and business models for creating transformational innovation to the Japanese market.

Constellation Research expands its presence into Japan

In its second expansion into Asia Pacific, Constellation Research targets Japan as a market ripe for leveraging disruptive technologies for innovation. Japan has long been known worldwide for its innovation both in technology and production across many of its key industries – such as automobiles, high-tech, and electronics.  Constellation will be sharing its insights with ITR and its clients through the Constellation Academy^TM workshops and best practices case studies.  The goal – help clients realize business value.

“ITR has a history of pioneering the IT research space.  We are honored to be their partner in Japan. Constellation's focus on how to apply disruptive technologies to new business models and ITR's sterling reputation, give clients an opportunity to collaborate on how new technologies will transform business models. We look forward to working with ITR to create new opportunities for companies in Japan to take advantage of disruptive technologies and business models" said R “Ray” Wang, CEO and Principal Analyst at Constellation Research.

ITR enhances its business and information technology focus and global relevance

ITR provides solutions focused on the Japanese marketplace for business and information technology (“IT”) issues with respect to strategic planning and implementation in the areas of management and IT.  Global presence adds value to those solutions.  Through the strategic alliance with Constellation Research, ITR’s clients will gain insights to practices in other global markets as well as methodologies and case studies by specific companies.

"I look forward to working with Constellation Research and Mr. Wang, one of the sharpest and most insightful analysts in the world.  I am very pleased we have formed this alliance with Constellation that further strengthens the relationship between our companies.  By combining our leading edge research and services, we hope to deliver higher business value to our enterprise customers in Japan" commented Satoshi Uchiyama, CEO, ITR Corporation. 

Constellation Research and ITR Corporation will share mutual access to research content, and will be exploring opportunities in Japan for joint webinars, workshops, and potentially joint research. 

About Constellation Research

Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business themed research including the Future of Work, Next Generation Customer Experience, Big Data and Insights, Matrix Commerce, Digital Marketing Transformation, Technology Optimization and Innovation, and Consumerization of IT and the new C-Suite.

Constellation's collection of prestigious analysts brings real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective. Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success.  Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

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Contact Constellation Research, Inc. directly at Contact [at] ConstellationRG [dot] com.

Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.

About ITR Corporation

ITR is a research and consulting company specializing in the field of IT to support decision-making and problem-solving of a customer's business.  ITR provides neutral and objective information that respects the professionalism of a customer’s business environment, climate, culture and individuals.  They view their business issues through their customer’s eyes.

For more information about ITR, please visit http://www.itr.co.jp.

Contact ITR directly at i [dot] info [at]  itr [dot] co [dot] jp.

SAN FRANCISCO – January 22, 2012 Constellation Research, Inc. the research and advisory firm focused on disruptive technologies today announced the publication of “Building Your Interaction Strategy with the 9 C's of Engagement” by Constellation CEO and Principal Analyst, R “Ray” Wang. The 9 C's of Engagement provides a best practices methodology for crafting a successful digital engagement strategy.

This report reveals:

• Channel fatigue presents a hurdle to digital engagement as users are bombarded with irrelevant content
• Use the 9 C's of Engagement to improve interaction and battle channel fatigue
• The 9 C's of Engagement approach employs design thinking to create a strategy that capitalizes on intuition

“We’ve moved beyond the initial fluffy consumer social media hype of three years ago.  Social is one of many channels available to customers.  The key questions are which channel is effective for which customer and which channels should an organization invest in. Companies are asking themselves what is the right interaction strategy to drive business value? The 9C’s of engagement provides executives a framework to answer these questions about their customer and employee experience journey.  These best practices come from extensive research on successful engagement strategies.  Constellation is now in the process of certifying clients and consultants with this technique in our Constellation Academies" commented report author, R "Ray" Wang.

THE REPORT

More information about Building Your Interaction Strategy with the 9 C's of Engagement.

ABOUT R "Ray" Wang

R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management.   He advises Global 2000 companies on business strategy and technology selection.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

COORDINATES

Investment in IP will accelerate Indian IT firms’ growth 

Buyers want next gen IT services, outcomes from Indian IT vendors

Report criticizes partnerships with mega software vendors

SAN FRANCISCO – January 20, 2013 Constellation Research, Inc., the award-winning research and advisory firm focused on disruptive technologies, announced the publication of “Clients Want Outcomes, Are Indian IT Services Vendors Ready?” by Constellation Research CEO and Principal Analyst, R “Ray” Wang. This report reveals that IT Services firms that invest in Intellectual Property (IP)-based offerings will experience accelerated growth in the next 24-36 months. Research conducted by Constellation Research shows a staggering 80% of clients surveyed prefer ‘outcomes’ rather than technologies or solutions from IT service providers. The resulting demand-side dynamics of this preference will compel services firms to focus on IP versus vanilla offerings.  

This “Big Idea” report explores the future of the IT services market and helps buyers understand what to expect from Indian IT service providers. Based on the shifts in the technology purchasing environment, Constellation recommends four business models for Indian IT Services providers seeking to drive non-linear growth. Indian IT services firms can create high-volume, high-value opportunities for themselves by applying differentiated intellectual property (IP) creation, enabling disruptive technology-focused business models, delivering innovation value chains, and leading partner ecosystems.

Disruptive technology drives non-linear growth

The abundance of disruptive technologies in Cloud, Mobile, Social and Big Data presents tremendous opportunities for Indian IT firms to craft new business paradigms that expand the business and strengthens relationships with customers. Wang says, “Indian firms should now understand that their conventional business models have matured. Not only have their buyers’ technology challenges and priorities changed, their buyers’ profile itself is changing. Clients have moved way beyond mere staff augmentation, infrastructure, testing and advice. As long as IT services firms deliver on promised outcomes, clients do not care what database, hardware or internal middleware is used to deliver the solution.”

However, Wang warns that simple adoption of new technologies alone will not drive growth. “Success lies in the creation of new business models that tap into more than one disruption. In addition, most Indian IT firms think in terms of getting the job done for the client instead of creating repeatable and reusable offerings. To succeed in future, they must adopt a software development culture.”

Partnerships with mega software vendors mean diminished benefits for clients

While the report acknowledges leading Indian IT firms’ progress toward non-linear growth, it is critical of Indian IT firms’ partnership approach with mega software vendors such as Oracle, SAP, Microsoft, and IBM.  Wang explains, “The new paradigm requires IT services partners to drive the ecosystem instead of being enslaved by the partner model. IT services firms know the clients the best, they have intimate industry expertise, they understand the client’s challenges and opportunities, and they have the account relationship.” Adding, “It’s a now-or-never situation for IT services firms to invert this partnership model. The software mega vendors may in the near future encroach upon the IT services space via acquisitions, leaving number of their valued partners in the lurch.”

THE REPORT

More information about “Clients Want Outcomes, are Indian IT Services Vendors Ready?” can be found here: http://www.constellationrg.com/research/2013/01/buyers-want-outcomes-–...

ABOUT R "Ray" Wang

R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management.   He advises Global 2000 companies on business strategy and technology selection.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

COORDINATES

The future of commerce is Matrix Commerce

SAN FRANCISCO – January 16, 2013 Constellation Research, Inc. the research and advisory firm focused on disruptive technologies today announced the publication of “Introducing Matrix Commerce” by Constellation Principal Analyst and CEO, R “Ray” Wang. This Big Idea report, on the heels of NRF 2013, explains and establishes the concept of Matrix Commerce as the force that will shape the future of ecommerce and internet retailing. The report informs decision makers about basic commerce concepts, trends to expect in 2013 and beyond, and provides tips about how to prepare for the impact of Matrix Commerce.

This report reveals:

• The rationale behind Matrix Commerce
• How Matrix Commerce addresses issues with Perfect Orders
• How Matrix Commerce can simplify the growing complexity with buyer-centricity
• 10 steps to prepare your organization for Matrix Commerce

Amid the proliferation of new technologies, business models and economic conditions, a new buyer-centric world has emerged. Consumerization of technologies, manifested in trends such as social networking, mobility, cloud services and Big Data, has raised the expectations of buyers as to the art of the possible. The result - a growing digital divide has emerged between organizations that adopt disruptive technologies and those who fail in creating business transformation. 

Matrix commerce describes the processes, technologies and business models emerging at the intersection of omni-channel distribution, payment technologies, demand signals, supply chains, frictionless enablers and Big Data to deliver on a buyer’s expectations. Matrix commerce addresses the emerging complexity of meeting perfect orders in a buyer-centric world. Internal organizational silos of yesteryear must be broken down and re-integrated in order to deliver a seamless buyer experience. 

“Sellers must move quickly to a buyer centric design point or face continue failures in interaction, engagement, and loyalty” noted report author, R “Ray” Wang

This report offers insights into three of Constellation’s primary research themes:

• Matrix Commerce
• Next-Generation Customer Experience
• Digital Marketing Transformation

THE REPORT

Read more about and purchase "Introduction to Matrix Commerce" here: http://www.constellationrg.com/research/2013/01/introducing-matrix-comme...

ABOUT R "Ray" Wang

R "Ray" Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray's a prominent key note speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management.   He advises Global 2000 companies on business strategy and technology selection, including contract negotiations.  Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

COORDINATES