Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends.
This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider:
- What mattered in mid 2014?
- What matters now?
- What are you measuring?
- Why are these things important?
And if you’re time poor or just bone lazy and don’t want to click through the hundreds of slides in the report, you’ll love Michael Goldstein’s summary for cheating strategists. It’s 10 times the punch at 1/10th of the effort. Now that’s what I call a good strategy.