Adobe's move to acquire social content platform startup LiveFyre is far from startling, given its ambitions in the marketing cloud space and the companies' already close relationsh...
Bestselling author of lt;stronggt;Disrupting Digital Businesslt;/stronggt; and founder of Constellation Research, lt;span style=quot;color:#4B0082;quot;gt;lt;stronggt;R quot;Rayquo...
Opinions may vary on just how much personalization consumers want in their marketing messages from companies, but delivering it has been the goal of many software vendors. SAS has ...
Adobe Summit 2016 is kicking off this week and as usual, stands to be one of the industry's more important conferences for marketers and digital strategists. Here's a look at some ...
Deloitte has scooped up the 110-employee creative agency Heat, in a move that underscores how chief marketing officers are becoming a bigger part of the IT spending conversation gi...
