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Latest Research

Explore our latest publications, videos and analysis to stay ahead of technology trends.
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Big Idea
January 01 2026

Measuring Go-to-Market Success of Agentic AI: Five Critical KPIs

Revenue Optimization
This report outlines five KPIs that growth organizations can leverage to both guide their use of agentic AI tools and measure their effectiveness. These KPIs span from productivity gains for human workers to improvements in business outcomes, including conversion rates and…
Martin Schneider
Case Study
January 01 2026

Caterpillar’s AI Vision Takes Shape, but Data, Cloud Focus Was the Precursor

Data to Decisions
Caterpillar has plans for artificial intelligence (AI) enabled features in its construction equipment; autonomy at scale and machine learning with computer vision, sensors, and edge computing; and Cat AI Assistant, which enables customers to engage with the company's…
Larry Dignan
Analyst Blog

Latest Blog Posts

Enterprise research, distilled. Real-time analysis from the Constellation pipeline.
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Analyst Blog
January 21, 2026

Constellation Research's AI-First Service Firms

Future of Work
Legacy organizations caught between two S-curves must quickly decide whether to start from scratch and migrate, or to modernize their technical debt within their existing organizational structures. Organizations embracing an AI-first approach will make the key architectural shift needed to gain an attacker’s advantage. Leaders can expect future pricing models to shift away from per-seat pricing to outcomes-based models in this new era.
R "Ray" Wang
Analyst Blog
January 20, 2026

What's Agentic Commerce Without Infrastructure? (Distillation Aftershots)

Future of Work
In this issue, we have to talk about agentic commerce, given how much it was discussed at NRF this past week. The last time we addressed it was an intro to the topic; this time, we have more in-depth links for you to read. First, my take.
Esteban Kolsky
insights live
Constellation Research Insights
Explore our latest publications, videos and analysis to stay ahead of technology trends with your editor Larry Dignan
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Agentic AI experiences will determine enterprise winners
Data to Decisions
January 20, 2026

Agentic AI experiences will determine enterprise winners

Agentic AI to date has revolved around architecture, standards, use cases, process automation and productivity, but customer experiences and visions of reinventing categories are moving to the forefront.
ServiceNow expands OpenAI partnership
Data to Decisions
January 20, 2026

ServiceNow expands OpenAI partnership

ServiceNow said that it has expanded its multi-year partnership with OpenAI in a move that will revolve around computer-use automation, expanded AI tools and workflows using technologies from both companies and native voice interactions.
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