A Look at Salesforce Chatter and the Salesforce1 Platform from Dreamforce 2013 and Beyond
Over the last three years, Salesforce.com has evolved its overall marketing message from “Social Enterprise” to “Become a Customer Company” and then to “The Internet of Customers”. Constellation supports the increased emphasis on customers and the reduced focus specifically on “social”. This change in messaging mirrors the shift Salesforce.com is making with its collaboration platform Chatter. The company is improving it from being a standalone enterprise social network to being a core element of its line-of-business applications such as Customer Relationship Management (CRM), Marketing and Customer Service. This Quark takes a look at Salesforce Chatter and highlights five strengths and five weaknesses in the service.