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The Future of Customer Experience (CX) is Orchestrated Engagement

Marketing Transformation
Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view of the customer. On the other hand, customers must deal with a fragmented CX technology stack that…
R Ray Wang, Cindy Zhou
Vendor Profile

SAP Cloud Platform: A New Standard for a SaaS Vendor’s PaaS

Data to Decisions
SAP Cloud Platform Enables Enterprises to Build Next-Generation Applications with a Business Application’s DNA SAP remains the leader in business applications, with a wide product portfolio that goes beyond the traditional Enterprise Resources Planning (ERP)…
Holger Mueller
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Artificial Intelligence Delivers Mass Personalization in Commerce

Data to Decisions
Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them The market need for mass personalization at scale and the technology advances in artificial intelligence (AI) enable brands and enterprises to finally deliver on the promises of digital transformation. As…
R Ray Wang
Quarks

Four IoT Business Models for the Digital Services Economy

Data to Decisions
A Guide for Established Enterprises Planning Their Go-to-Market Strategy for Digital Services This Quark explores the challenges that established enterprises face as business models transform in the digital economy. Given the rapidly changing world, selecting a new business…
Andy Mulholland
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Inside Salesforce Einstein Artificial Intelligence

Data to Decisions
A Look at Salesforce Einstein Capabilities, Use Cases and Challenges  This report provides a product overview of Salesforce Einstein, which was introduced with much fanfare at the company’s October 2016 Dreamforce event. The introduction marked the…
Doug Henschen
Quarks

Dynamic Leadership – Creating a Responsive and Responsible Approach

Data to Decisions
Why Digital Transformation Requires Constellation’s New Leadership Framework  This report defines Constellation’s dynamic leadership model. The need to create responsive and responsible leadership is a hallmark for success in digital transformation and jump starting…
R Ray Wang
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Recommendations for Successful Digital Transformation in 2017

Data to Decisions
Lessons Learned from Digital Transformation Projects in 2016 Digital transformation evolved to a top priority for organizations in 2016. The fear of being disrupted by non-traditional competitors, margin pressure from competitors, and realization that digital was more than…
R Ray Wang
Quarks

Mobile Marketing – Five Trends to Watch

Marketing Transformation
A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018 Advancements in the world of mobile technology continue to develop rapidly. Mobile devices such as smartphones and tablets have become an integral part of people’s daily life. Mobile has become an essential…
Cindy Zhou
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Mobile Marketing Best Practices for CMOs

Marketing Transformation
Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers…
Cindy Zhou
Quarks

Koch Industries Invests $2.5 Billion into Infor

Marketing Transformation
Infor Customers Gain A Valuable Investor in Digital TransformationThe investment by Koch Industries into enterprise software giant Infor, announced November 17, 2016, shows the willingness of traditional industrial companies to make bets on technology and, specifically, on…
R Ray Wang
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Delivering Customer Experience to Millennials – A Survival Guide

Marketing Transformation
How to Use Customer Experience to Turn Millennials into Brand Advocates In 2016, the Millennial Generation surpassed Baby Boomers as the nation’s largest living generation, according to the U.S. Census Bureau. Millennials, those ages 18 to 34 in 2015,…
Dr. Natalie Petouhoff
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The Cloud Comes into the Private Data Center

Data to Decisions
Oracle ZS5 Brings Cloud Scale and Best Practices into On-Premises Data Centers Data storage in a next generation apps world is experiencing a renaissance, even though storage is a commoditized and well-understood function in enterprise computing. Despite lower costs, data…
Holger Mueller
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Microsoft Acquires LinkedIn, Shaping the Future of Work

Marketing Transformation
How Microsoft’s Most Expensive Acquisition Can Improve the Way People Work Microsoft turned heads in June 2016 when it announced its $26 billion purchase of online networking company LinkedIn, the software giant’s most expensive…
Steve Wilson, Cindy Zhou, Alan Lepofsky
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Infor Partners with Clients to Deliver on Digital Transformation

Data to Decisions
Software Vendors and Services Providers Shift Value from Products and Services to Outcomes The convergence of software vendors and services providers foreshadows the challenges organizations face in the selection of digital transformation solutions. The lack of pre-packaged…
R Ray Wang
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Live Engagement Marketing Supercharges Event Marketing

Data to Decisions
Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an…
R Ray Wang
Vendor Profile

Reltio Powers Data-Driven Applications on a Modern Platform-as-a-Service

Data to Decisions
Vendor Profile: ReltioReltio Helps Partners and Customers Build Insight- Driven Applications and Data Services in the Cloud Privately-held Reltio, a Silicon Valley-based firm, offers Reltio Cloud, a modern data-management Platform as a Service (PaaS) that enables…
R Ray Wang, Doug Henschen
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Digital Disruption: The Blind Spot That Could Sink Your IoT Initiatives

Data to Decisions
Understanding Why Data, Analytics and the Internet of Things (IoT) Drive Exponential Business Growth Companies continue to harvest and analyze vast amounts of data for growth, competitive advantage and operational efficiency. At the same time, the Internet of Things (IoT)…
Dr. Natalie Petouhoff
Quarks

IBM and SAP Partner, Forging Synergies for Clients’ Digital Transformation

Data to Decisions
How Complementing Capabilities Create Value for IBM and SAP Customers On April 6, 2016, IBM and SAP jointly announced a partnership that spans multiple products and services, with the goal of enabling digital transformation for prospective and existing customers. In a press…
Holger Mueller
Case Study

Taking a Faster Route to Detailed Big Data Insights

Data to Decisions
Case Study: Arcadia Data and MarketShare MarketShare Taps a Hadoop-Native Analysis Option to Drive Deeper Analysis and Big Data ROI MarketShare, a Neustar solution, helps marketers make better decisions faster and to increase sales and gain market share on a global…
Doug Henschen
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The ROI of Online Communities

Data to Decisions
Online Communities Provide Value Beyond Call Deflection  The expectation of the value of an online community is often associated with cost savings – just as call deflections can reduce the costs of customer service. While many cost savings are possible,…
Dr. Natalie Petouhoff
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Implementing a Business Workshop on the Internet of Things (IoT)

Data to Decisions
Best practices for generating quality IoT initiatives  As smart services begin and continue to disrupt the market, it’s time for enterprises to understand the underlying technologies of IoT and smart services, as well as how to plan and build…
Andy Mulholland
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The Foundational Elements for the Internet of Things (IoT)

Data to Decisions
Defining and setting the primers for IoT, gaining business value, from real-time data events This report offers a comprehensive primer of the IoT market, providing a solid foundation for companies to fully understand the definition and foundational technology of IoT. To…
Andy Mulholland
Quarks

IBM Buys The Weather Company, Advancing Its Insight Economy Strategy

Data to Decisions
Weather and Location as Context Attributes That Drive Insight Economies, IoT Business Models, and the Future of IBM On October 28, 2015, IBM announced its intent to acquire privately held, Atlanta, Georgia- based The Weather Company. The deal, with an estimated value…
R Ray Wang
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Should the Chief Marketing Officer Oversee the Whole Customer Experience?

Data to Decisions
The Risks and Rewards of Leading an Organization to Deliver Superb Experiences that Keep Brand Promises  The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and…
Dr. Natalie Petouhoff