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Quarks

Quark: #Analytics Chat for Anametrix

Data to Decisions
#AnalyticsChat transcript and reach report On February 20, 2013, a Twitter based chat was hosted by R quot;Rayquot; Wang and Gavin Heaton on behalf of Anametrix. Over the…
R Ray Wang, Gavin Heaton
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Scaling Up with Marketing Automation Software

Marketing Transformation
How Marketing Automation Transforms Your Marketing in the Age of Conversation Market and Vendor Overview Today's marketers are consistently challenged to do more with less…
Gavin Heaton
Quarks

Disruptive Technology Adoption: An Executive Primer

Data to Decisions
Apply Constellation’s Adoption Framework to Ensure Organizational SuccessDisruptive technology powers today’s business strategy. The creation of new business models, the drive…
R Ray Wang
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Introducing Matrix Commerce

Marketing Transformation
How to Design for Buyer-Centricity in a People- to-People (P2P) World Download the report snapshot Amid the proliferation of new technologies, business models and…
R Ray Wang
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CMOs: Re-Casting the Marketing Funnel for Consumer Engagement

Marketing Transformation
Five Stations on the Consumer Engagement Line The five forces of the Consumerization of Information Technology (CoIT) do not just affect the chief information officer (CIO)…
Gavin Heaton
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The Link Between Certification and Partner Profitability

Data to Decisions
How Partner Certification Programs Deliver a Win-Win Trifecta for the Partner, Customer, and Vendor Customers face a deluge of potential service providers who can design,…
R Ray Wang
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The Four Hats of The Social CMO

Marketing Transformation
Previous technology and business shifts have subtly changed the role of the CMO. However, the new consumer engagement models of the social revolution will spawn the need for a new…
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Lessons Learned From 100 Early Social Business Adopters

Marketing Transformation
As with any new disruptive technology, social business remains a fractured and confusing market. From internally facing collaboration efforts to externally facing social networks,…
R Ray Wang
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Social and Mobile Growth Challenge Customer Support Operations

Marketing Transformation
The huge rise in customers who now use social networking sites and mobile commerce (m-commerce) for business transactions has created a customer support gap. Many companies…
Elizabeth Herrell
Open Research

Constellation’s Research Outlook For 2011

Data to Decisions
By Phil Fersht, Dennis Howlett, Elizabeth Herrell, Esteban Kolsky, Maribel Lopez, Vinnie Mirchandani, Sameer Patel, Frank Scavo, Alan Silberberg, Brian Solis, and R “ Ray” Wang …
R Ray Wang, Frank Scavo, Elizabeth Herrell