Executive Summary
Growth leaders have reached a critical moment. The crossroads of highly composable software-as-a-service (SaaS) applications and agentic artificial intelligence (AI) tools are driving a need to rethink how enterprises build, maintain, and optimize their go-to-market (GTM) tech stacks. AI agents bring an interesting wrinkle into the equation, because they can be applied to legacy as well as modern AI-native applications with far less disruption than when new technologies were added in the past.
This report identifies five ways growth leaders can reinvent their GTM motions by leveraging AI agents across their core technologies. From optimizing lead qualification to building more accurate and optimal forecasts, agentic AI can hypercharge business transformation initiatives. The report digs into those five use cases, providing pragmatic advice for getting started as well as recommending some general methods for ensuring that agentic AI projects across growth operations are a success.
