Executive Summary
The AI hype cycle is in full swing, and all vendors across the stack are trying to get a slice of the AI budget. Constellation saw AI budgets funded from critical budgets, such as cybersecurity, in 2024 and 2025. Given the speed and consequences of AI vendor selections, CxOs must quickly discern which AI technology vendors are viable, which rely on marketing and hype to hide a lack of results in delivering AI technology, and which are buying time until they have delivered on an AI approach. This report helps CxOs understand the different forms of AI washing, includes a list of questions for identifying AI washing, and concludes with a set of tangible recommendations.
