Marketing analytics has evolved from simple measurement to driving real-time action and growth. 📈 Today’s tools don’t just report results—they help us understand WHY and empower us to act, often with the help of AI and automation. In the clip below, Constellation analyst Liz Miller highlights one standout tool from her Marketing Analytics Solutions ShortList: Amplitude.

Liz explains how Amplitude doesn't just track digital product performance, but connects the dots across campaigns, experiences, and outcomes—helping marketers and product teams work smarter, together.

💡 Curious about the full ShortList of top marketing analytics solutions? Check it out at https://lnkd.in/ezbjRdQ9.

Business Research Themes

Data to Decisions, Innovation and Product-led Growth, Marketing Transformation, Next-Generation Customer Experience

Roles

Chief Analytics Officer, Chief Marketing Officer, Chief People Officer