How to Create Innovation: DisrupTV Episode 384 with Stefan F. Dieffenbacher
In Episode 384 of DisrupTV, hosts R "Ray" Wang and Vala Afshar sit down with Stefan F. Dieffenbacher, author of How to Create Innovation, to explore proven models and strategies that empower organizations to innovate intentionally and effectively.
Why This Episode Matters
Holistic Innovation Approach: Dieffenbacher introduces the 3 Horizons model, helping organizations distinguish between execution (Horizon 1), disruption (Horizon 2), and true innovation (Horizon 3)—a critical differentiation many miss.Constellation Research Inc.
- Culture as a Catalyst: The episode spotlights the Culture Canvas, a hands-on tool for evaluating and evolving organizational culture to foster innovation.Constellation Research Inc.
- AI’s Strategic Role: Real-world examples from Salesforce and Tesla underscore how AI can accelerate innovation when aligned with strategy and cultural readiness.Constellation Research Inc.
- Leadership Imperative: Dieffenbacher, Ray, and Vala stress that leaders must actively invest in innovation and resources—not just idea generation—to stay competitive in the AI-driven landscape.
Key Takeaways
Successful innovation requires an integrated approach:
- Act with Purpose: Embrace the 3 Horizons framework to align initiatives with your company’s innovation maturity and strategic goals.
- Cultivate Culture: Use the Culture Canvas to diagnose and shift your organizational mindset—culture is the foundation of sustained innovation.
- Deploy AI Strategically: Leveraging AI isn’t just technical—when paired with the right strategy, it can power differentiation and creative leaps.
- Resource Smartly: Innovation isn’t accidental—it needs executive backing, funding, and intentional planning to thrive.
Additional Resources
Explore more episodes on innovation and leadership (e.g., Driving the Next Big Innovation, Successful AI Adoption, Humanizing the Workplace).
Dive into the UNITE models, including downloadable tools like the Culture Canvas, Value Proposition Canvas, and more: digitalleadership.com/UNITE
Final Thoughts
DisrupTV Episode 384 isn’t just a talk—it's a practical blueprint for transformational innovation. Whether you're an executive, innovation leader, or strategist, Stefan F. Dieffenbacher's insights—backed by strategic models and real-world examples—offer a rich guide to creating meaningful change.
