Fix Your Blindspots. Unleash RevOps. Scale Smarter. | DisrupTV Ep. 415

This week on DisrupTV, R "Ray" Wang and Vala Afshar caught up with innovators shaping the next chapter of business and technology:

  • Amy Osmond Cook, PhD, and Ryan Westwood, Co-authors of The RevOps Advantage: How To Maximize Your Revenue Team’s Potential
  • Marty Dubin, Author of Blindspotting: How to See What’s Holding You Back as a Leader

In this episode, we dive into The RevOps Advantage, and uncover how aligning revenue operations can turn chaos into clarity. Our guests break down why RevOps is every company’s “pit crew,” how it helps organizations adopt AI strategically, and what leaders can do to eliminate the blindspots holding their teams back.

We explore the FACTOR framework, leadership awareness, and how RevOps as a mindset drives real growth in times of change. Whether you’re a CEO, RevOps pro, or just trying to run smarter, this episode will help you see what’s been hiding in plain sight.

The Role of RevOps in Business Success

Amy Osmond Cook, a seasoned marketing, revenue operations, and communications executive, emphasizes that RevOps is not just a back-office function—it’s a business growth engine. When implemented correctly, RevOps aligns marketing, sales, and customer success around a shared view of data, enabling faster decision-making and more scalable growth.

Ryan Westwood, a tech entrepreneur and board director, adds that CEOs must commit to collaboration, transparency, and data centralization to make RevOps effective. When leadership prioritizes RevOps, silos are removed, and data becomes the backbone of growth strategy.

Bala Baskaran notes that alignment and transparency are critical to unlocking AI’s potential within organizations. RevOps helps businesses harness automation while maintaining the right level of human oversight—ensuring decisions remain strategic and empathetic.

AI, Data, and Automation: The RevOps Accelerator

AI’s integration into RevOps has transformed how companies operate. The panel discusses how AI-powered analytics, predictive modeling, and data enrichment can help leaders make smarter, faster decisions.

However, the challenge of data hygiene remains front and center. Businesses often struggle to keep information current and relevant—a barrier that technology must continue to solve.

The recent acquisition of Copy.ai was highlighted as a milestone moment for the ecosystem, adding deeper automation and intelligence capabilities to RevOps platforms. As Bala notes, “the next phase of RevOps is about intelligent alignment—connecting data, decisions, and human insight.”

Building a World-Class Revenue Operations Function

The group agrees that a world-class RevOps organization requires more than just software—it requires a CEO who believes in it.

RevOps leaders are increasingly reporting directly to the CEO, reflecting the function’s growing influence in shaping strategy, optimizing performance, and improving customer experiences.

For RevOps to succeed at scale, leaders must build teams grounded in trust, radical transparency, and accountability, ensuring alignment across departments and functions.

Leadership Blind Spots and the Path to Self-Awareness

The conversation transitions as Marty Belden joins to discuss his book Blind Spotting—a framework designed to help leaders uncover the blind spots that limit performance and growth.

Drawing on his experience as a psychotherapist and executive coach, Marty outlines six key blind spots that can derail leadership effectiveness, including emotional biases, flawed assumptions, and identity misalignment.

He explains that even high-performing CEOs can suffer from blind spots when they fail to see how their self-perception differs from others’ experiences of them. These gaps can lead to poor communication, resistance to change, and missed opportunities for innovation.

  • “Self-awareness isn’t a soft skill—it’s a leadership discipline,” Marty explains. “You can train it through science, structure, and consistent feedback.”

Identity, Imposter Syndrome, and Growth

The discussion touches on imposter syndrome, a common blind spot among accomplished leaders. Even successful CEOs can feel undeserving of their achievements, leading to overcompensation or self-doubt.

The key to overcoming these challenges lies in acknowledging personal blind spots, seeking feedback, and consciously aligning one’s identity with evolving leadership roles.

One speaker notes that leadership transformation often begins with humility—being open to small, consistent changes that compound into lasting behavioral growth.

Belonging, Curiosity, and Listening in Leadership

The panel emphasizes that effective leadership isn’t about having all the answers—it’s about creating space for others to contribute.

Leaders who ask thoughtful questions, reflect before reacting, and foster belonging build teams that feel valued and heard. This emotional connection drives innovation and retention far more effectively than command-and-control leadership.

As R "Ray" Wang closes, he reminds listeners that self-awareness and curiosity are foundational to leading in an age of rapid technological change. Science-backed methods, coaching, and reflection help leaders stay adaptive as they scale businesses in an AI-driven world.

Key Takeaways

  • RevOps drives alignment and scalability by centralizing data and promoting cross-functional transparency.
  • AI amplifies RevOps through automation and analytics—but human judgment remains critical.
  • Data hygiene is essential for AI-driven organizations; clean, enriched data powers better decisions.
  • Blind spots hinder leadership effectiveness, but self-awareness can be developed through feedback and reflection.
  • Leaders must align identity with evolving roles to maintain authenticity and confidence.
  • Curiosity and belonging are the new cornerstones of modern leadership.

Final Thoughts

DisrupTV Episode 415 highlights a powerful truth: scalable growth in the modern enterprise is driven by alignment, self-awareness, and intelligent technology.

Revenue Operations is no longer a niche discipline—it’s the central nervous system of every data-driven organization. And as AI reshapes how we work, the most successful leaders will be those who remain human at the core—curious, self-aware, and committed to transparency.

In the end, business transformation isn’t just about systems or automation. It’s about leaders who can see their blind spots, empower their teams, and build cultures where data, empathy, and innovation thrive together.

Related Episodes

If you found Episode 415 valuable, here are a few others that align in theme or extend similar conversations:

 

Business Research Themes

Future of Work, Marketing Transformation, New C-Suite, Tech Optimization

Roles

Chief Executive Officer, Chief Marketing Officer, Chief People Officer, Chief Revenue Officer, Chief Technology Officer