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Analyst Blog
July 01, 2026

If CRM Is Dead, How Is the Relationship Still Breathing?

Marketing Transformation
There is a conversation that ebbs and flows heralding the demise of categories of technology. One of the favorite tools to meet its grizzly end is CRM. But it is time to debunk a conversation that could be truly detrimental to customer relationships....
Liz Miller
Analyst Blog
June 05, 2013

Why IBM acquired SoftLayer

Tech Optimization
On the morning of June 4th 2013 we learned that IBM announced its intent to a...
Holger Mueller
Orbits Blog
June 03, 2013

The Participatory Revolution

Marketing Transformation
As part of the Vivid Ideas Festival, innovator, Michelle Williams (founder of...
Gavin Heaton