There is a conversation that ebbs and flows heralding the demise of categories of technology. One of the favorite tools to meet its grizzly end is CRM. But it is time to debunk a conversation that could be truly detrimental to customer relationships....
After dozens of conversations with customers, partners, and Databricks executives at this year's Data + AI Summit, I kept coming back to one question:...
The CMO and CFO have struggled with the age old issue of trying to get a square peg and a round hole to see eye to eye. Thanks to a recent conversation with Pegasystem's CFO, Ken S...
What we are seeing is a shift in how CRM systems can generate value and improve business outcomes. As humans and AI agents start to work together across CRM use cases, CRM systems ...
I want to move from data readiness to the infrastructure that will determine whether AI can operate at enterprise scale with enough speed, control, and resilience to matter. Infras...
Salesforce has announced its intent to acquire agentic unicorn, Fin. The pickup will bring a customer service focused frontier model into the AI Research fold while delivering an e...
I want to move from business value to the condition that usually determines whether that value appears at all: data readiness. Enterprises still talk about data readiness as though...
We’re thrilled to unveil the 2026–2027 Artificial Intelligence 150 (AI150), a distinguished group of executive leaders who are setting the pace for enterprise AI transformation....
I want to start the series with the most abused term in the AI discussion: value. Many enterprises still talk about AI value as though it comes from replacing people or automating ...
In this issue, I want to introduce the framework I will use over the next two months to discuss how CEOs can plan, manage, and adjust AI strategy. AI strategy is now sitting at the...
The news has dropped that many of us in Marketing had been waiting for: Salesforce was ready to get serious about its biggest experience gap by picking up a content management syst...
Modernization of ERP Moves Beyond Just Agents
While all the buzz in AI is focused on agentic ERP, one can’t just slap on an agent to the core system and expect it to smoothly de...
