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Insight News
October 03, 2016

IBM Launches Watson-Powered, Interactive Ads

Marketing Transformation
IBM is betting that online advertisements can actually inform and engage with consumers, rather than irritate them, with the help of its Watson cognitive computing platform. This w...
Chris Kanaracus
Cindy Zhou
Insight News
August 15, 2016

The Facebook-AdBlock Plus Flap Is a Wakeup Call for CMOs

Marketing Transformation
Facebook and AdBlock Plus's ongoing battle over the appearance of advertising on the social network has no real end in sight, but in the meantime the flap presents an important les...
Chris Kanaracus
Cindy Zhou
August 10, 2016

CEN Member Chat: PESTEL Framework

Data to Decisions
lt;a href=quot;https://www.constellationr.com/users/r-ray-wangquot;gt;lt;stronggt;R quot;Rayquot; Wanglt;/stronggt;lt;/agt;, Principal Analyst Chairman of futurist analyst firm, l...
R "Ray" Wang