B2C Marketing Automation: Pegasystems Customer Decision Hub
Marketing automation has moved beyond sending the right message to the right customer.
In her latest Constellation ShortList spotlight, Liz Miller examines how B2C marketing automation is evolving from campaign execution to connected customer decisioning.
She spotlights Pegasystems Customer Decision Hub, which takes a pragmatic approach to AI:
- Use deeper reasoning when the decision requires it.
- Use deterministic automation when the decision is repeatable.
- And make decisions that are right for both the customer and the business.
The bigger shift? Marketing automation is becoming less about managing channels and more about making better decisions in context.
Constellation's current ShortList confirms Pega Customer Decision Hub as one of the 12 enterprise B2C marketing automation platforms on the 2026 list. View the full list here: https://www.constellationr.com/research/constellation-shortlist-b2c-marketing-automation-enterprise
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About Liz Miller: Liz Miller is Vice President and Principal Analyst at Constellation, focused on the org-wide team sport known as customer experience. While covering CX as an enterprise strategy, Miller spends time zeroing in on the functional demands of Marketing and Service and the evolving role of the Chief Marketing Officer, the rise of the Chief Experience Officer, the evolution of customer engagement, and the rising requirement for a new security posture that accounts for the threat to brand trust in this age of AI. With over 30 years of marketing experience, Miller offers strategic guidance on the leadership, business transformation, and technology requirements to deliver on today’s CX strategies. She has worked with global marketing organizations to transform everything from…...
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