Chief Marketing Officer

Analyst Blog

October 10, 2016

Salesforce Einstein: Dream Versus Reality

Data to Decisions

Salesforce has introduced Einstein as a set of platform services, but...

Doug Henschen

Insight News

October 04, 2016

Salesforce Acquires Krux for Marketing Cloud

Next-Generation Customer Experience

Salesforce has continued its string of acquisitions with the purchase of data management platform vendor Krux, in a deal worth about $700 million in cash and stock. The Krux acquis...

Chris Kanaracus

Cindy Zhou

Analyst Blog

October 04, 2016

Applying Design Thinking to Sales

Next-Generation Customer Experience

I just published my first solo report as an analyst, ...

Cindy Zhou

Insight News

October 03, 2016

IBM Launches Watson-Powered, Interactive Ads

Marketing Transformation

IBM is betting that online advertisements can actually inform and engage with consumers, rather than irritate them, with the help of its Watson cognitive computing platform. This w...

Chris Kanaracus

Cindy Zhou

Analyst Blog

October 03, 2016

Strata + Hadoop World Highlights Long-Term Bets on Cloud

Data to Decisions

Strata + Hadoop World announcements by Cloudera, IBM, Google and SAP ...

Doug Henschen

Analyst Blog

September 30, 2016

Oracle OpenWorld 2016 Event Report - The Intersection of Sales, Marketing, and Data Clouds

Data to Decisions

My Constellation Research colleagues and I had the pleasure of attending Op...

Cindy Zhou

Analyst Blog

September 26, 2016

Adobe Microsoft Partner For Marketing Cloud, Azure and AI

Marketing Transformation

...

R "Ray" Wang

Analyst Blog

September 17, 2016

SAS Analytics Experience 2016 Event Report - Where Data Scientists and Marketers Converge

Data to Decisions

The ultimate gathering of thousands of data scientists, enthusiasts, and bu...

Cindy Zhou

Insight News

September 01, 2016

Salesforce's Q2 Results: The Key Takeaways

Matrix Commerce

Salesforce reported its second-quarter earnings this week and saw its stock plummet after the results missed analysts' expectations. But what's more important to most customers is ...

Chris Kanaracus

Analyst Blog

September 01, 2016

ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Marketing Transformation

...

Orbits Blog

August 31, 2016

New Journeys in Product Development with the Qantas Hackathon

Marketing Transformation

For the last two years, ...

Gavin Heaton

Insight News

August 30, 2016

Twitter Courting Internet Stars with Generous Ad-Revenue Share: What It Means for CMOs

Marketing Transformation

Twitter rolled out its video ad platform Amplify two years ago, but until now it has focused on cutting deals with publishers such as Sports Illustrated, MTV and BuzzFeed.This week...

Chris Kanaracus

Cindy Zhou

Analyst Blog

August 23, 2016

LinkedIn + Microsoft: Marketing and Sales Monetization Opportunities

Marketing Transformation

Big news in the tech world back in June with Microsoft announcing they were a...

Cindy Zhou

Insight News

August 16, 2016

Australian Census Debacle Generates Both Troubling and Encouraging Signs for Privacy

Digital Safety, Privacy & Cybersecurity

The embarassing recent failure of Australia's census website has sparked massive controversy Down Under, with politicians, bureaucrats and systems integrator IBM caught up in a wav...

Chris Kanaracus

Steve Wilson

Insight News

August 16, 2016

Salesforce Picks Up BeyondCore for Automated Advanced Analytics

Data to Decisions

Salesforce has added yet another arrow to its quiver of analytics technologies with the acquisition of BeyondCore, a startup focused on automated advanced analytics for business us...

Chris Kanaracus

Doug Henschen

Analyst Blog

August 15, 2016

News Analysis: Salesforce Inbox Calendar - Sales “Sidekick" Up-levels Productivity

Data to Decisions

CRM usage and adoption by the broader field sales reps has been one of the ...

Cindy Zhou

Insight News

August 15, 2016

The Facebook-AdBlock Plus Flap Is a Wakeup Call for CMOs

Marketing Transformation

Facebook and AdBlock Plus's ongoing battle over the appearance of advertising on the social network has no real end in sight, but in the meantime the flap presents an important les...

Chris Kanaracus

Cindy Zhou

Analyst Blog

August 11, 2016

Lead Generation or Lead Prevention? 5 Tips on Web Form Design

Marketing Transformation

My inbox is filled with email promotions and once in a while I come across on...

Cindy Zhou

August 10, 2016

CEN Member Chat: PESTEL Framework

Data to Decisions

lt;a href=quot;https://www.constellationr.com/users/r-ray-wangquot;gt;lt;stronggt;R quot;Rayquot; Wanglt;/stronggt;lt;/agt;, Principal Analyst Chairman of futurist analyst firm, l...

R "Ray" Wang

Insight News

August 10, 2016

Intel Makes A Big Bet on Deep Learning with Nervana Systems Acquisition

Data to Decisions

Intel has purchased AI (artificial intelligence) startup Nervana Systems, in a move aimed at shoring up its position in a market generally seen as poised for massive growth. Terms ...

Chris Kanaracus

Doug Henschen

Alan Lepofsky

Analyst Blog

August 09, 2016

Inside Constellation's Futurist Framework 2016 - video

Data to Decisions

...

R "Ray" Wang

Analyst Blog

August 03, 2016

DisrupTV: Take the Past and Present to Make the Future

Innovation & Product-led Growth

Everything starts with an idea....

Aubrey Coggins

Analyst Blog

August 02, 2016

Break down the barrier - Stop measuring Marketing vs Sales generated leads

Marketing Transformation

I was asked recently on a briefing call how to effectively track Marketi...

Cindy Zhou

DisrupTV

July 29, 2016

Social Selling, Strategy & Revenue Acceleration | DisrupTV Ep. 26

Data to Decisions

Discover how strategy, social selling, and revenue platforms converge in Nigel Vaz, Jill Rowley, and Brad Gillespie’s conversation on growth, alignment, and digital influence. ...

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