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Insight News
November 18, 2016

Salesforce's Q3: The Key Takeaways

Marketing Transformation
Salesforce reported its third-quarter results on Thursday, with numbers that well exceeded analysts' expectations. Of more interest to many customers than the dollars and cents is ...
Chris Kanaracus
Insight News
November 10, 2016

Inbound 2016: How Marketing Savvy Decided the Presidential Election

Marketing Transformation
The shock waves from Donald Trump's victory over Hillary Clinton in this year's historic presidential election won't fade for quite a while, and Trump's presidency has yet to even ...
Chris Kanaracus
Cindy Zhou
Insight News
November 10, 2016

Adobe Buys TubeMogul for Video Ads: What It Means

Marketing Transformation
Adobe is beefing up its Marketing Cloud product family with the $540 million acquisition of TubeMogul, maker of a video advertising platform. Here are the key details from Adobe's ...
Chris Kanaracus
Insight News
October 04, 2016

Salesforce Acquires Krux for Marketing Cloud

Next-Generation Customer Experience
Salesforce has continued its string of acquisitions with the purchase of data management platform vendor Krux, in a deal worth about $700 million in cash and stock. The Krux acquis...
Chris Kanaracus
Cindy Zhou
Analyst Blog
October 04, 2016

Applying Design Thinking to Sales

Next-Generation Customer Experience
I just published my first solo report as an analyst, ...
Cindy Zhou
Insight News
October 03, 2016

IBM Launches Watson-Powered, Interactive Ads

Marketing Transformation
IBM is betting that online advertisements can actually inform and engage with consumers, rather than irritate them, with the help of its Watson cognitive computing platform. This w...
Chris Kanaracus
Cindy Zhou
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