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As we begin to ramp up our efforts for the second half of 2013, it’s always worth taking a moment to reflect on what has emerged, what is emerging and the gaps that are becoming obvious in our marketing strategy and tactics.My snapshot report on Succeeding in the New Consumerverse reveals four strategies to help marketers win in a state of disruption as usual...
Analyst Blog
Constellation Research Awards Ultimate Software Highest Designation for Cloud Buyer’s Bill of Rights
Third Cloud Based Vendor Certified As “Epic” For Constellation CosmosTM Cloud Buyer’s Bill of Rights EvaluationsUltimate Software achieved the highest designation, “Epic”, for its performance in the CosmosTM evaluation in the Cloud Apps Suites category.
Analyst Blog
Quarks
Trends and Opportunities for Digital BusinessConstellation Research often takes a fresh look at the trends affecting digital transformation and the world of business. Rather than starting at the beginning of the calendar year and casting an eye over the following twelve months, our approach is to take our bearings during the full swing of the year.This Quark is a snapshot of the key digital transformation trends that are already evident in 2013 and the opportunities that these represent for business.
Constellation Cosmos
Ultimate Achieves Epic Status in Bill of Rights Certification for Cloud Apps Suites
Ultimate Software provides SaaS-based delivery of a Human Resources and Payroll application suite. This application and its contract were evaluated on 61 criteria in the Cloud Buyer’s Bill of Rights: SaaS Applications. The four main categories include ownership experience, use case support, corporate vision and ecosystem feedback. Constellation rates vendors on a 0- to 5-point scale. Ultimate Software achieved a 4.84 weighted score and achieved the highest certification – Epic - for its achievement in meeting the 61 requirements of the Cloud Buyer’s Bill of Rights.
Constellation Research Awards Ultimate Software Highest Designation for Cloud Buyer’s Bill of Rights
Third Cloud Based Vendor Certified As “Epic” For Constellation CosmosTM Cloud Buyer’s Bill of Rights Evaluations
Press Release
With the general availability of the Oracle Database version 12c imminent upon us - it's time to look at what - for now - before more information at the launch webcast tomorrow and real client adoption - is the key feature of 12c.
Analyst Blog
Event Report: I was invited by Microsoft to their Build 2013 event in San Francisco this week - and it was an interesting experience, contrasted to the modest events I used to attend in Europe with Microsoft - last century. Microsoft moved the event from Seattle last year to San Francisco and was blessed with unusual and nice warm weather and over 6000 attendees. Supposedly the event sold out in a mere 3 days, attendants were global, we chatted with attendees from 15 different countries, Latin America the most prominent region.
Analyst Blog
Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express. Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their customers wherever they engage”.
Analyst Blog
Recap of last week's webinar, "Oracle's Cloud Disruption: is it good or bad for customers?". Slide deck and play-by-play included.
Analyst Blog
Recording and tweetstream from the webinar, Oracle's Cloud Disruption: is it good or bad for customers?
Analyst Blog
I wish I could get a penny for each time I was asked in the last week or so what I thought of Oracle’s new GTM (go-to-market) strategy. I have said this many times but I finally have some time, 30 minutes or so, to sit down and write it (if you read this before […]
Analyst Blog
On June 27th, Adobe announced a letter of intent to acquire Neolane for $600M. Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers.
Marketers are thinking less about "digital marketing" and more about how to market in a world driven by digital engagement, interaction and commerce. The shift to digital has seen 20% of ad spending move to the digital domain, and is expected to reach over $50 billion in the US by 2015. And with 64% of advertisers planning to increase their paid social media ad budget and strong overall ad budget growth expected through 2015, the need for cross-channel analytics and automation is becoming pronounced.
Analyst Blog
My interview with BizTech 2.0 TV, where I discuss enterprise collaboration.
Analyst Blog
Continuing the spree of expected announcements, it was the unveiling of the Oracle and NetSuite partnership today. True to the leak from the Q4 earnings call last week Thursday, this week we saw Oracle partnering with Microsoft on Monday, Salesforce.com on Tuesday and now NetSuite on Wednesday. What will Thursday bring?
Analyst Blog
This morning, as expected, the next partnership announcement of Oracle came out, after Monday's partnership announcement with Microsoft (our analysis here and here), it was Salesforce.com's turn today. It was expected to happen this week as Oracle's CEO Larry Ellison pre-announced these partnership during Oracle's Q4 earnings call last week. Here are the takeaways from the short press release.
Analyst Blog
We all know that design thinking turns out amazingly functional products. But can the same principles responsible for great products also produce great leaders?
According to Tom Kelley, co-founder of IDEO design consultancy, yes they can.
Analyst Blog
Salesforce.com and Oracle today announced a "new strategic partnership." For their mutual customers, the announcement represents a welcome thawing of relations between the two companies. But it remains to be seen whether it represents a strategic change of direction for Salesforce.com
Analyst Blog
Post co-authored by Holger MuellerAt a press conference on June 24th, 2013 with Microsoft’s CEO, Steve Ballmer, Oracle’s President Mark Hurd announced a cloud partnership where Azure customers will be able to run Oracle Database (no version mentioned, but Constellation expects this to be 12c), Oracle Weblogic, and Java.
Oracle also announced availability of Oracle Linux for Azure customers. Constellation believes that the deployments of the Oracle 12c, Weblogic and Java stack pieces will be deployed on Oracle’s Linux. Should this be true, the approach makes sense, as this is a tested and proven hardware and software combination. Further, Microsoft has already begun to run parts of Azure on Linux.
Analyst Blog
Post co-authored by Holger Mueller, that Intuit had acquired Elastic Intelligence, maker of the Connection Cloud product - one of the few cross platform, cloud enabled BI solutions in the market. Intuit will use Connection Cloud to complement capabilities of their QuickBase solution.We look at this event from the Future of Work, Data to Decisions and Consumerization of IT perspective - respectively through the lenses of our analysts Holger Mueller and Alan Lepofsky. Click here to navigate down to the Advice and Point of View sections.
Analyst Blog
When I look at infographics, I am looking not just at the facts and figures (boring) – I am looking a the underlying story. I want to understand what is taking place behind the numbers. I seek insight and connection between the sources of information, the behaviours of the industry and opportunities for the future.So this infographic from Invesp, fired up my neurons.
Analyst Blog
Ten Things webinar with E. Brent Kelly. Aired May 23, 2013.
Video
Ellison makes it very clear that the aforementioned SaaS and IaaS companies will be using 12c for years to come. The design point of separating user data from metadata is the key architectural change of Oracle 12c from previous versions of the database. And he clearly mentions long term partners NetSuite and Salesforce, but also usual foe Microsoft. So what is going on?
Analyst Blog
Oracle released it's Q4 numbers, and the usual strong but entertaining statements on achievements and the competition were heard on the earnings call. During the call Larry Ellison also gave a preview of events scheduled for next week in regard to the next Oracle database release, Oracle 12c. Oracle 12c was announced back at OpenWorld in 2012 - as the first pluggable database that would separate user data from metadata and allow multiple tenants in the same database.
Analyst Blog
I previously shared my sub-optimal experience installing Office365 from Microsoft, and raised my concerns on the status of customer service in this post. But the OfficeSaga Part 1 persisted through the week - so it compelled me to write a little more on the state of multi-channel CRM in 2013 - which seems to be pretty sad.
Analyst Blog