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Analyst Blog
November 8, 2026

An Ode to the Pragmatic Marketer: Two Realists Witness the Evolution

Marketing Transformation
The titles and subheads have changed...creative, data driven, storytelling, analytical...but the role has always been focused on growth. So what comes next as marketers master AI-empowered engagement? Enter the age of the Pragmatic Marketer. ...
Liz Miller
Orbits Blog
May 23, 2014

Dual Personas?

New C-Suite
No matter where you turn these days, everyone is talking about dual personas....
Brian Katz