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Analyst Blog
November 8, 2026

An Ode to the Pragmatic Marketer: Two Realists Witness the Evolution

Marketing Transformation
The titles and subheads have changed...creative, data driven, storytelling, analytical...but the role has always been focused on growth. So what comes next as marketers master AI-empowered engagement? Enter the age of the Pragmatic Marketer. ...
Liz Miller
Analyst Blog
October 10, 2014

Dear Citrix, I Want To Work Here!

Future of Work
Yesterday I attended the opening of Citrix's new office in Raleigh, North Car...
Alan Lepofsky