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Analyst Blog
November 8, 2026

An Ode to the Pragmatic Marketer: Two Realists Witness the Evolution

Marketing Transformation
The titles and subheads have changed...creative, data driven, storytelling, analytical...but the role has always been focused on growth. So what comes next as marketers master AI-empowered engagement? Enter the age of the Pragmatic Marketer. ...
Liz Miller
Analyst Blog
June 17, 2015

Spark On Fire: Why All The Hype?

Data to Decisions
Spark Summit event report: IBM unveiled big plans for Apache Spark th...
Doug Henschen