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Analyst Blog
October 12, 2026

Trust, Identity & Control: Every Action Earns Authority

Board Strategy
Enterprise access was designed around a relatively static bargain. Establish an identity, decide what that identity may access, grant the permissions, and assume they remain appropriate until something triggers a review. Authentication has improved, and permissions have become more granular, but the underlying model st...
Esteban Kolsky
Analyst Blog
October 8, 2026

Microsoft Brings More Agentic Intelligence into the Flow of Work for CRM Users

Instead of forcing professionals to log into a separate platform to do business, Microsoft is embedding CRM directly into everyday work tools, turning AI assistance into autonomous execution, modularizing domain knowledge into reusable skills, and opening up clear migration pathways to an agentic future....
Martin Schneider
Analyst Blog
July 28, 2026

The CEO’s AI Dashboard, Part 7: Talent

Board Strategy
In this final installment of the CEO’s AI Dashboard series, I want to focus on the constraint that will determine how far AI can scale after the pilots, infrastructure, data, econo...
Esteban Kolsky
Analyst Blog
July 17, 2026

The CEO’s AI Dashboard, Part 6: Economics of AI

Board Strategy
I want to focus on the part of the AI discussion that is quickly becoming the least useful and the most necessary at the same time: economics. Most organizations now know they need...
Esteban Kolsky
Analyst Blog
July 17, 2026

The CEO’s AI Dashboard, Part 5: Governance

Board Strategy
I want to focus on the area that will determine how much autonomy the enterprise is actually willing to grant AI: governance. Governance for AI is not an extension of traditional e...
Esteban Kolsky
Analyst Blog
July 1, 2026

If CRM Is Dead, How Is the Relationship Still Breathing?

Marketing Transformation
There is a conversation that ebbs and flows heralding the demise of categories of technology. One of the favorite tools to meet its grizzly end is CRM. But it is time to debunk a c...
Liz Miller
Analyst Blog
June 29, 2026

The CFO-CMO Dynamic: Avoiding the Trap of Misunderstanding

Marketing Transformation
The CMO and CFO have struggled with the age old issue of trying to get a square peg and a round hole to see eye to eye. Thanks to a recent conversation with Pegasystem's CFO, Ken S...
Liz Miller
Analyst Blog
June 26, 2026

Rethinking CRM as a New System of Action

Revenue & Growth Effectiveness
What we are seeing is a shift in how CRM systems can generate value and improve business outcomes. As humans and AI agents start to work together across CRM use cases, CRM systems ...
Martin Schneider
Analyst Blog
June 15, 2026

The CEO’s AI Dashboard, Part 3: Data Readiness

Board Strategy
I want to move from business value to the condition that usually determines whether that value appears at all: data readiness. Enterprises still talk about data readiness as though...
Esteban Kolsky