Innovating Amid Disruption: AI, Social Impact & Global Leadership – DisrupTV Episode 296

In Episode 296 of DisrupTV, hosts R “Ray” Wang and Vala Afshar are joined by three global leaders:

  • Roger Premo – General Manager, Strategy & Corporate Development at IBM
  • Perry Hewitt – Chief Marketing Officer at data.org
  • Keith Krach – Chairman & Co-Founder, Krach Institute for Tech Diplomacy (Purdue); former U.S. Under Secretary of State and 2022 Nobel Peace Prize nominee

Together, they explore how enterprises can align innovation with humanity—leveraging AI, data for good, and diplomacy to navigate a fast-changing world.

Key Takeaways

1. AI-Powered Strategic Transformation

Roger Premo explains how AI and automation are fundamentally reshaping enterprise strategy, enabling smarter data-driven decisions and operational efficiencies across business functions.

Takeaway: Enterprises that embed AI thoughtfully into their strategy will unlock competitive advantage and sustainable innovation.

2. Marketing for Social Impact

Perry Hewitt discusses the growing role of data in driving purpose-driven initiatives. As CMO of data.org, she shares how organizations can harness digital channels and data insights to amplify their mission and deepen community impact.

Takeaway: Social-sector organizations can achieve greater reach and trust by combining modern marketing discipline with human-centered storytelling.

3. Tech Diplomacy & Global Collaboration

Keith Krach reflects on how technology—when paired with diplomacy—can address global challenges. Drawing from his work at the Krach Institute, he articulates how public-private cooperation can build trust, resilience, and shared progress on the world stage.

Takeaway: Technology's power is maximized when guided by values and partnerships that extend beyond borders.

Standout Quotes

“AI isn’t just reshaping business—it’s redefining how we lead and decide.” — Roger Premo
“Data isn’t just numbers—it’s a catalyst for social change.” — Perry Hewitt
“In our hyperconnected world, tech diplomacy is no longer optional—it’s essential.” — Keith Krach

Final Thoughts

DisrupTV Episode 296 delivers a compelling vision of leadership that bridges innovation and purpose. From Roger Premo’s strategic lens on AI, to Perry Hewitt’s drive to harness marketing for social good, and Keith Krach’s model of tech diplomacy—this episode offers a rich and actionable roadmap. Leaders today must think beyond profit—aligning strategy with societal impact to build trust, resilience, and meaningful progress.

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