If I had a dollar for every time I've heard that email was dead. Yet, Microsoft Outlook, Google GMail, and IBM Verse remain critical applications for business people around the world. Likewise, acquisitions in the email market are accelerating. In just the last few months we've seen:
- Facebook acquire RedKix
- Slack acquire Astro
- Salesforce acquire Rebel
- Twilio acquire SendGrid
Why? Because email remains one of the primary channels for communicating with employees, partners, customers and prospects.
In this video, I discuss why email remains ubiquitous. However, that does not mean employees and customers are not using new channels like social media.
The key message is "USE THE RIGHT TOOL FOR THE DESIRED TASK AND OUTCOME."