A senior executive with extensive experience in building, growing and promoting large businesses in digital, emerging technology, advertising and ecommerce, Raffaella Camera is a proven sales and partnership expert, brand builder, product developer and award-winning content creator.
Ms. Camera is a former Managing Director for the Accenture XR practice where she served as Global Head of Innovation & Strategy. In 2019, she assumed responsibility for XR sales in the Strategy and Consumer segments and personally closed one-third of Accenture’s global target sales for XR. In her role, Ms. Camera defined the companywide Accenture XR positioning and growth strategy, which includes developing and executing growth plans for Accenture’s alliances with major XR ecosystem players, including Facebook, Qualcomm, Microsoft, Verizon, Disney as well as content creators. She specialized in creating innovative XR-based offerings in collaboration with clients and ecosystem partners. She was also responsible for developing the group’s messaging and marketing activities, as well as representing the group and disseminating XR thought leadership for Accenture worldwide.
Over her career, Ms. Camera has closed multimillion-dollar deals with major clients across multiple industries, including high-tech, social media platforms, entertainment, retail, consumer packaged goods, automotive, travel, hospitality. She also collaborates with ventures and mergers/acquisitions, including helping to raise and close $40 million+ in funding.
Ms. Camera regularly serves as a subject matter expert on XR, speaking at industry conferences such as CES, Cannes Lions, SXSW, AWE and Snapdragon Summit. She is also sought by the media with articles published in Harvard Business Review, Forbes and Venture Beat among others and she was featured as a “market illuminator” in The Infinite Retina, a book on spatial computing with Steve Wozniak’s foreword.
Ms. Camera has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR Branded Entertainment, Communication Arts, Lumiere Award for VR, Webby, IDG’s DEMOgod Award for Best AR Retail Shopping.
Currently, Ms. Camera is an advisor to the Women in XR Fund and a board member of the Advanced Imaging Society where she chairs the Executive Committee on Inclusion & Diversity. She is also advising market-makers and early stage companies in the spatial computing ecosystem (XR, AI, 5G) on the development of products, strategic partnerships and brand building plans.
She graduated with an MBA from the University of Southern California (USC) Marshall School of Business and holds a Masters of Piano Performance from the USC Thornton School of Music. As a former concert pianist, Ms. Camera has performed at a variety of concert halls in Europe and received her Screen Actors Guild membership in the US.