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Raffaella Camera is a senior executive based in Los Angeles with over 20 years of experience in strategically growing businesses at the fast-evolving intersection of immersive technology, gaming, entertainment, and lifestyle. Expert in identifying high-value opportunities, securing and directing transformative partnerships, and scaling businesses by maximizing the reach, distribution, and monetization of IP and emerging technologies
Raffaella is a strategic operator with deep cross-industry expertise and a vast C-level global network, known for expanding the commercial value of IP and technology across gaming platforms like Roblox and Fortnite, smartglasses, VR, experiential and LBE, turning innovation into compelling narratives that elevate brands and shape industry direction.
At Sony Pictures, engaged directly to the CEO of Sony Pictures and CSO of Sony Corporation, she led a strategic growth plan to expand SPE's footprint in gaming, location-based entertainment (LBE), and interactive platforms—maximizing IP value across Theatrical, TV, Anime, Animation, Live Events, and Experiential formats, leveraging gaming technology to build end-to-end virtual production pipelines.
As Head of Brands for Epic Games' Unreal Engine, she led a global team growing the Epic ecosystem—from development tools to Fortnite—within lifestyle industries including fashion, luxury, retail, and beauty, integrated into music, sports, and entertainment. Key partnerships included LVMH and WPP, expanding Epic's reach into premium brand experiences.
Previously, as Partner/Managing Director at Accenture, she co-founded and scaled the global XR (AR/VR/3D) practice as Global Head of Innovation & Strategy, forging strategic alliances with Qualcomm, Meta, and Microsoft. Earlier leadership roles at 72andSunny and Publicis Sapient focused on brand and digital transformation for Fortune 100 clients.
Frequent speaker at CES, Cannes Lions, SXSW, GamesBeat, AWE, Qualcomm's Snapdragon Summit, her insights are featured in Harvard Business Review, Forbes, VentureBeat, Accenture's CEO shareholder letter. She holds awards from Communication Arts, Metaverse Insider Top 30 Leaders, VR FEST, Lumiere Award, Webby, DEMOgod Award.
Raffaella combines her analytical and creative skills with an MBA from USC Marshall School of Business and a Master's in Piano Performance from USC Thornton School of Music.
