Mary Beth Laughton, a highly accomplished marketing and e-commerce executive, is Sephora’s Senior Vice President of Digital. In this role, Laughton oversees all digital activities for Sephora, including the e-commerce business as well as mobile, store digital, omnichannel experiences, innovation, and CRM/analytics. She serves on the Operating Committee for the company.
Ms. Laughton joined the Company in 2012, and since that time, Sephora’s e-commerce business has tripled, due in large measure to its leadership in digital marketing, a function Laughton has led, as well as its dominance in digital innovation, including its award-winning mobile App and site, both of which Laughton played an active role in developing.
Prior to joining Sephora, Ms. Laughton spent nearly a decade at Nike, where she held a variety of strategy, merchandising and e-commerce roles including her most recent role there as Category Merchandising Leader for Nike retail/e-commerce. Prior to that, she spent three years as General Manager for Nike's Europe e-commerce business. Ms. Laughton also previously worked as a consultant for McKinsey & Company in Chicago, her hometown.
Ms. Laughton earned a BA from Indiana University and an MBA from Harvard Business School. She currently resides in San Francisco with her husband and two children.