Greg McKelvey is executive vice president, chief strategy and digital officer at Fossil Group. In addition to strategy, global marketing and eCommerce, McKelvey leads the company’s omnichannel initiatives and the build-out of its wearable technology division (connected accessories). His omnichannel responsibilities include deepening consumer engagement by reaching today’s connected, mobile customer across all touch points, brand building and driving growth. He is also focused on leading the convergence of fashion and technology with the acceleration of Fossil Group’s wearable technology roadmap, which includes a full spectrum of connected watches and accessories across the company’s owned and licensed brands. In his previous role as chief strategy and marketing officer at Fossil Group, McKelvey had global P&L responsibility for the company’s $2B Portfolio business.
Prior to joining Fossil Group in 2013, he served as the chief strategy and transformation officer and executive vice president of Dean Foods, where he was responsible for corporate and business unit strategy, transformation leadership, marketing services and information technology. In his tenure at Dean Foods, McKelvey also served as senior vice president of strategy and marketing services for the WhiteWave Division, where he developed and led the company’s growth strategy, supply chain design and merger integration.
Greg was also formerly a manager in Bain & Company’s consumer and private equity practices, where he advised clients on insight-driven growth strategy, brand development, supply chain, M&A and post-merger integration.