Subba Kethu

I am a technology executive and Chief Information Officer with a track record of leading enterprise-wide digital transformation, cloud modernization, and AI-enabled innovation across global, multi-billion-dollar environments. I specialize in aligning technology strategy with business priorities to unlock measurable commercial impact, operational efficiency, and long-term scalability.

Throughout my career, I have led complex IT ecosystems spanning ERP, CRM, data platforms, and connected technologies that support sales, manufacturing, distribution, and customer experience. At Kia North America, I partner directly with executive leadership to translate strategic priorities into technology roadmaps that deliver tangible results.

My experience includes delivering over $30M in profit expansion, generating $1.5M in annual savings, and achieving 30% cost reduction through enterprise AI, automation, and cloud transformation initiatives. I have built and led high-performing global teams across the U.S., Canada, Mexico, India, and South Korea, fostering collaboration and execution at scale.

I bring deep expertise in enterprise architecture, cybersecurity, and governance, with a strong focus on building resilient, secure, and compliant environments aligned with frameworks such as SOX, CPRA, NHTSA, and EPA. My leadership approach centers on transforming IT into a strategic business enabler through data-driven decision-making, advanced analytics, and modern digital platforms.