Sholto Macpherson

Sholto Macpherson is a business technology journalist and expert on cloud software and services for SMEs. Since June 2011 he has published http://DigitalFirst.com, which explores how SMEs can use the latest cloud technologies and the impact of digital disruption on the accounting industry.

Sholto has 14 years’ experience contributing to magazines and websites, radio and TV segments, webinars and conferences on enterprise and SMB technology and the cloud-led productivity revolution. His stories have appeared in national and regional Australian newspapers and industry websites such as CRN.com.au and iTnews.com.au.

Sholto won a national IT Journalism award for Best Columnist in 2012 for his Cloud Channel column in CRN Australia magazine on the transition from server software to cloud software. He has written extensively about leading cloud software including Xero, Saasu, Google Apps, Office 365, Unleashed, Vend, Salesforce.com, GeoOP and Connect2Field.