Ira Rubenstein

Ira Rubenstein is the Chief Digital and Marketing Officer at PBS. He is an online pioneer with over 20 years experience of creating and launching award-winning, industry-first digital entertainment initiatives for large traditional media corporations and smaller entrepreneurial businesses. Currently, Mr. Rubenstein leads a team of 145 to drive ground breaking digital and marketing initiatives for PBS.

He has a proven record of monetizing content, increasing web traffic and building strategic alliances. Results include 200% revenue growth for one digital media group, $36 million turnaround for key business division, and 500% traffic growth for sonypictures.com. Mr. Rubenstein has also successfully launched new businesses and revitalized under-performing groups, managed P&Ls of up to $45M and teams of 150+, and has extensive media industry experience and contacts. Furthermore, he has a history of building lucrative strategic partnerships and driving successful new content initiatives.