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Clearly, there’s a big demand for Superbowl commercials, which – along with the impressive real-time audience the big game receives – is the reason television networks can demand such a high price. However, is the investment worth the return when audience fragmentation is so high?
Analyst Blog
Last week Oracle provided an update on its engineered systems – mainly the launch of the new X-5 line. When Chairman and CTO Larry Ellison took the stage – he had a surprise in the bag that few counted on – that Oracle would now start to compete in the space of two socket servers.
So let’s look at the implications:
Analyst Blog
This report is about how Customer Service and Support is evolving into Customer Success Management as top differentiator by companies and brands that understand the importance of the digital disruption and how it is affecting their business and their customers.
This is one of Constellation’s reports on the State of Enterprise Technology in which we assess the state of technologies Constellation has identified as essential to digital transformation. This research report explores a key area – customer service and support.
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In this presentation, you will learn basic principles of public speaking as well as professional techniques for keeping the audience focused on you and your message.
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This case study examines Ian White’s implementation and deployment of Zimbra. Ian White won the 2014 SuperNova Award in Next Generation Customer Experience for his leadership of this project.
Analyst Blog
Like many industry observers, I was also surprised when SAP started to prominently feature IoT as a key message by mid of 2014. Not that IoT is not an important trend and a key strategy to transform the way how enterprises and their customers deal with ‘things’ – so the revenue potential is there – the question is what can SAP really contribute to the immense technological challenges that encompass IoT. The questions started to pile up as conversation with customers almost never pointed to SAP as a solution in the space, so getting (finally) briefed by SAP on the IoT strategy was very welcome....
Analyst Blog
Today on National Data Privacy Day, TextPower announces that the company has been granted an important patent for a “text messaging authentication system” that is the basis for the company’s TextKey™ platform. Websites using the TextKey™ platform will offer their users higher security, easier logins and less hassle and save themselves from the most common cause of customer support calls — lost login IDs and passwords. TextKey™ will significantly reduce enterprise or e-commerce website operating costs and inoculate them against the most common forms of hacking: social engineering, password theft, key loggers and phishing schemes.
Analyst Blog
Constellation recently published our "State of Enterprise Technology" series of research reports. These reports assess the current state of the enterprise technologies Constellation has deemed significant to digital transformation. These reports also describe the future usage and evolution of these technologies.
The State of Collaboration in 2015 is my first contribution to this series of reports. This report is designed to help you set benchmarks and prepare for your collaboration future. Here's an excerpt from the report...
Analyst Blog
“People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believe what the masses say and share on social media, despite personal experiences or empirical evidence to the contrary. If enough people hold this belief, it must be true.
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If the digital economy is really the economy then it's high time we moved beyond hoping that we can simply train users to be safe online.
For most people, the World Wide Web experience still a lot like watching cartoons on TV. The human-machine interface is almost the same. The images and actions are just as synthetic; crucially, nothing on a web browser is real. Almost anything goes.
It's the suspension of disbelief when browsing that lies at the heart of many of the safety problems we're now seeing. Inevitably we lose our bearings in the totally synthetic World Wide Web. We don't even realise it, we're taken in by a virtual reality, and we become captive to social engineering.It's the suspension of disbelief when browsing that lies at the heart of many of the safety problems we're now seeing. Inevitably we lose our bearings in the totally synthetic World Wide Web. We don't even realise it, we're taken in by a virtual reality, and we become captive to social engineering.
But I don't think it's possible to tackle online safety by merely countering users' credulity. Education is not the silver bullet, because the Internet is really so technologically complex and abstract that it lies beyond the comprehension of most lay people.
Analyst Blog
Remember when everything was Intranet focused? It seemed right at that time when all enterprise activity was internal, behind the Firewall, but in reality it was an early development stage in moving to external Internet based activities cumulating in Digital Business. Right now IOT looks to be at the same stage in many enterprises, so it’s the right time to start to understand the bigger picture as well, otherwise todays’ relatively small deployments could be tomorrow’s problem.
Analyst Blog
Working in digital and social media means you are often drawn into quite personal conversations with people. And by “conversations” I don’t just mean “discussions” or “chats” – but one way broadcasts where your only interaction may be to virtually “nod” (via a “Like”), acknowledge or amplify a situation (via sharing or a retweet). For while social media allows us to “engage” or interact with others, the vast majority don’t. Most of us are “lurkers”.
Analyst Blog
Marketo commissioned the Economist Intelligence Unit to do a survey where they asked nearly 500 CMOs and marketing leaders from around the world on where they think marketing stands today and where marketing’s headed in 2020. It’s the first of of an annual survey. Here’s some of the insights they found:...
Analyst Blog
Constellation recently published our “State of Enterprise Technology” series of research reports. These reports assess the state of enterprise technologies Constellation identified as essential to digital transformation. These reports also describe the future usage and evolution of these technologies. My contributions to “State of Enterprise Technology” series focus on Matrix Commerce (retail and commerce technologies). In my report, The State of Retail in 2015 and Beyond I identified seven trends impacting retail.
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Just a warning... this is your last chance to watch Constellation's Connected Enterprise session recordings! On February 2, the majority of the recordings will be restricted to Research Unlimited and Constellation Executive Network members.
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I’ve kicked off 2015 thinking of the “futures of work.” Notice that I did not say the future, but rather the “futures.” No one clear future is on the horizon -- artificial intelligence in the workplace? further integration of global workforces? new technologies? -- but I am certain 2015 will be a year of discovery in each such area and more. I feel these five resolutions will help position you for the nimbleness and lighter touch that has become the hallmark of today’s manager. I welcome your suggestions for further resolutions in the comments field!
Analyst Blog
Medallia® Customer Experience Management (CEM) provider announced the release of Medallia Resolve, an advanced customer experience capability that helps companies quickly find the root causes of recurring customer pain points so they can be addressed at the source of the problem. One of the biggest issues is that companies don’t keep track of what reoccurring issues their customers have and use that feedback to correct things in their company. As a result, the same problems happen over and over and over again, waisting thousands and sometimes millions of dollars. Closing the ‘inner loop’ with customers has become standard practice for some companies resolve individual customer issues. And even more difficult is the challenge is to increase the strategic impact of customer feedback by closing the ‘outer loop,’ or aggregating feedback to uncover business improvement opportunities that provide tangible value for large groups of customers.
Analyst Blog
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, are significant disruptions to the success of their marketing efforts. There doesn’t seem to be much hope for a near-term fix; 44% of marketers reported that these factors will remain a challenge in the next 1-3 years.
Analyst Blog
Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends […]
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My new report, Why Top Marketers Create Branded Social Networks for Customer Engagement is about how Marketers can create social networks to deliver better engagement and business results with branded online communities.
Analyst Blog
Updated February 22, 2015Constellation recently published our State of Enterprise Technology series of research reports. These reports assess the current state and describe the future direction of several technologies. Use these reports to measure your organization's progress with your enterprise solutions and plan for the future.
Analyst Blog
Part 2; The role of existing business functions and technology provisioning when Digital Business adds new business functions and technology provisioning Digital Business models stress agile, dynamic, and responsive to external opportunities using sense and respond. Is this just adding a new technology operation to the Front Office? Its difficult to see how the Back Office IT model built for optimization of internal operations can support such a flexible business-operating model without some changes at least.
Analyst Blog
Images, videos, infographics, and other visual content have become increasingly popular forms of digital expression for individuals and content marketing fodder for bloggers and marketers. This content has spurred the growth of social networks in which such content is produced and shared such as Vine, Pinterest, and Instagram. So it should be no surprise that advertisers and...
Analyst Blog