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Analyst Blog
April 03, 2026

Extracting value from AI? Surely you are joking

In this issue, we explore why AI delivers value unevenly across the enterprise, what is actually working today, and how organizations should approach extracting value over the long term. The current wave of generative and agentic AI has sped up investments and expectations, but the path to lasting enterprise impact is ...
Esteban Kolsky
Analyst Blog
April 01, 2026

Farewell Sora: This Might Be Good News for Enterprise AI Video Generation

Marketing Transformation
In late March, OpenAI announced the end of their Sora Text-to-Video generative AI application and the eventual discontinuation of the Sora API. But the death of Sora opens up a bigger conversation and forces Marketers to look at the bigger picture for enterprises when it comes to where, how and why this type of AI is a...
Liz Miller
Analyst Blog
November 20, 2025

Quantum, Geo-Targeting, and Freshworks Strategic Pivot

Data to Decisions
lt;pgt;ConstellationTV episode 118 covers the latest enterprise tech developments, creative advertising solutions, and strategic pivots from leading organizations.lt;/pgt; ...
Hannah Mason
Liz Miller
Holger Mueller
Analyst Blog
October 22, 2025

AI, SaaS, and Data Strategies | CCE 2025 Day 1 Recap

Digital Safety, Privacy & Cybersecurity
lt;pgt;lt;span style=quot;line-height:normalquot;gt;In a live analysis after CCE day one, Constellation analysts addressed the skepticism, fatigue, and genuine uncertainty that man...
Holger Mueller
Larry Dignan
Liz Miller
Michael Ni
Martin Schneider
Analyst Blog
October 19, 2025

Salesforce Bets on the Rise of the Agentic Enterprise

Tech Optimization
lt;pgt;Salesforce’s Dreamforce 2025 made one message clear: the future is agentic. With Agentforce 360, Slack integration, and structured workflows, Salesforce is building an ecosy...
Chirag Mehta
Analyst Blog
October 17, 2025

Mastering AI Content Revolution: Strategy for the Future

Data to Decisions
lt;pgt;Constellation analysts R quot;Rayquot; Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.lt;/pgt; ...
R "Ray" Wang
Liz Miller
Hannah Mason