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Analyst Blog
April 03, 2026

Extracting value from AI? Surely you are joking

In this issue, we explore why AI delivers value unevenly across the enterprise, what is actually working today, and how organizations should approach extracting value over the long term. The current wave of generative and agentic AI has sped up investments and expectations, but the path to lasting enterprise impact is ...
Esteban Kolsky
Analyst Blog
April 01, 2026

Farewell Sora: This Might Be Good News for Enterprise AI Video Generation

Marketing Transformation
In late March, OpenAI announced the end of their Sora Text-to-Video generative AI application and the eventual discontinuation of the Sora API. But the death of Sora opens up a bigger conversation and forces Marketers to look at the bigger picture for enterprises when it comes to where, how and why this type of AI is a...
Liz Miller
Analyst Blog
December 05, 2022

Selling Everywhere

Data to Decisions
“Always be closing.” The minut...
Liz Miller
Analyst Blog
November 08, 2022

CFOs…You Asked For This. Are You Ready?

Data to Decisions
lt;pgt;Planful Acquires Plannuh Bringing Financial Planning to the Desk of the CMO to Change the Marketing Operations Gamelt;/pgt; ...
Liz Miller
Analyst Blog
October 31, 2022

Was it Magic or Was it Dreamforce?

Data to Decisions
The campground for business reopened for the first time since the pandemic in...
Liz Miller