Ambient Experience 100 2022

The AX100 is a prestigious community of leaders who are redefining how organizations think about customer and employee experience. Each member represents the top 1% of CX and EX innovators—visionaries who blend strategy, empathy, and technology to create meaningful, measurable impact. They don’t just follow industry trends; they set them. The AX100 celebrates the leaders who break barriers, elevate human experiences, and shape the future of experience-driven business.
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Innovators. Groundbreakers. Trailblazers.
They all share one defining trait: the courage to walk the road few dare to take. But in a world defined by customer experience (CX) and employee experience (EX), an even more elite group leads the way—the AX100.

The AX100 represents the visionaries who refuse to settle for the status quo. They understand that exceptional experiences don’t happen by accident—they’re built through bold strategies that unite the employee and customer journey. This community stands at the forefront of experience leadership, shaping how modern organizations grow, compete, and thrive.

Meet the 2022 Class of AX Leaders

Every inductee embodies a set of signature qualities that push the industry forward:

  • Courage to challenge convention and champion authentic, human-centered experiences
  • Curiosity and experimentation, especially with emerging engagement models
  • Mindsets that outgrow the box entirely, redefining what’s possible in CX/EX
  • Data-driven activation that builds durable, profitable customer relationships
  • Respect for the empowered customer who ultimately defines the experience
  • Recognition that employees are the first customers, deserving of the same care and investment
  • A commitment to bottom-line impact by enabling teams to deliver what matters most
  • A drive to elevate CX/EX from siloed success to organization-wide transformation