Transforming Enterprise Marketing, IT Strategy & M&A: Insights from Akamai, Unstoppable Domains & Deloitte – DisrupTV Episode 277

In DisrupTV Episode 277, hosts R “Ray” Wang and Vala Afshar engage with four industry leaders to discuss the evolving landscape of enterprise marketing, IT strategy, and mergers & acquisitions:

  • Kim Salem-Jackson – EVP and CMO at Akamai Technologies, leading global marketing efforts.
  • Kate Prouty – SVP and CIO at Akamai Technologies, overseeing IT strategy and operations.
  • Sandy Carter – Senior Vice President and Channel Chief at Unstoppable Domains, focusing on Web3 and blockchain innovations.
  • Mark Sirower – Author of Synergy Solution and Deloitte U.S. Lead for M&A and Restructuring, specializing in value creation through mergers.

Key Takeaways

Marketing as a Growth Engine
Kim Salem-Jackson emphasizes the importance of data-driven marketing strategies that align with business objectives to drive growth and customer engagement.

IT Strategy Aligned with Business Goals
Kate Prouty discusses how IT can be a strategic enabler by aligning technology initiatives with broader business goals, ensuring agility and innovation.

Web3 and Blockchain Innovations
Sandy Carter highlights the transformative potential of Web3 technologies and blockchain in creating decentralized applications and new business models.

Value Creation in M&A
Mark Sirower shares insights on how to achieve value through mergers and acquisitions by focusing on strategic fit and integration planning.

Standout Quote

“Marketing is not just about promoting products; it's about creating value and building trust with customers.” – Kim Salem-Jackson

Final Thoughts

This episode provides a comprehensive look at how different facets of enterprise strategy—marketing, IT, innovation, and M&A—are converging to drive business success in the digital age. The insights shared by Kim, Kate, Sandy, and Mark offer valuable perspectives for leaders looking to navigate the complexities of modern enterprise.

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