AI isn't about replacing marketers - it's about empowering them. Constellation analyst Liz Miller sits down with Pegasystems product marketing whiz Tara DeZao to discuss marketing transformation through AI partnerships and ushering in the next wave of collaborative CustomerExperience.
Key takeaways:
đź“Ś AI helps overcome the 'blank page' challenge
đź“Ś Authenticity remains at the heart of great marketing
đź“Ś Decisioning trumps data overwhelm
đź“Ś Customer journeys need orchestration, not rigid paths
Watch the full conversation to learn more!
