DisrupTV Episode 441

Bruce Cleveland is CEO of Traction Gap Partners and a former general partner at InterWest Partners and Wildcat Venture Partners. An early investor in Doximity, Vlocity, and Marketo, he previously held senior executive roles at Siebel Systems, Apple, Oracle, and C3 AI; helping to launch the CRM, enterprise cloud, and enterprise AI categories. He authored Traversing the Traction Gap and, most recently, Market Engineering: Because Markets Don’t Build Themselves, a practical guide to creating, positioning, and leading new market categories.

Over the last two decades, Eric Ries’s ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader’s Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including worldclass technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. He lives in the San Francisco Bay Area with his wife and three children. More info on Incorruptible here: https://www.incorruptible.co/