Liz Bacelar

Liz is an Emmy-nominated journalist turned transformational AI executive. She builds enterprise AI capabilities from zero to scale—architecting the technical foundations, governance frameworks, and operating models that enable Fortune 500 companies to unlock measurable business value through artificial intelligence. As Global Head of AI & Advanced Analytics at Under Armour, she launched the company's first AI division, delivering millions in margin improvements, deploying agentic systems powering autonomous operations, and scaling AI literacy across 800+ employees. Previously, at The Estée Lauder Companies, she established the first Global Tech Innovation Team, leading AI-driven transformation across 30+ luxury brands in partnership with Microsoft and training 500+ employees across 5 departments.

Her approach bridges boardroom strategy, clear communication and technical execution: she translates complex AI capabilities into business outcomes, builds hub-and-spoke operating models that drive adoption at scale, and leads multidisciplinary teams of data scientists and engineers to deliver revenue growth and cost optimization through AI. She specializes in agentic AI systems, next-generation commerce innovation, and responsible AI governance.

Before AI leadership, Liz founded and exited two startups. She holds master's degrees in broadcast journalism (Columbia University) and blockchain & AI (University of Nicosia), and is passionate about responsible AI deployment and building diverse, high-performing technical teams.