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Big Idea

Measuring Go-to-Market Success of Agentic AI: Five Critical KPIs

Revenue & Growth Effectiveness
This report outlines five KPIs that growth organizations can leverage to both guide their use of agentic AI tools and measure their effectiveness. These KPIs span from productivity gains for human workers to improvements in business outcomes, including conversion rates and overall customer satisfaction. Learn practical examples of how practitioners can quickly implement and measure their AI usage and track success.
Martin Schneider
Big Idea

Five Ways Intelligent Revenue Platforms Optimize GTM Efforts

Revenue & Growth Effectiveness
As agentic AI and other technological innovations make it easier to integrate data and implement RI tools, growth leaders must begin using these tools not just as stand-alone analytics resources but also to optimize GTM motions in the flow of business. This report explores five key ways to leverage RI today to begin optimizing growth strategies and GTM motions, and to enhance human productivity across the customer journey.
Martin Schneider