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The Identity Manifesto: Seven Points on the Future of Identity

Future of Work
Moving Identity from Geek to Chic and Four Steps on How to Get ThereIdentity often means many things to many people for good reasons. Traditional definitions for the identity and access management professional have revolved around standards for authentication, access,…
R Ray Wang
Quarks

Succeeding in the New Consumerverse

Marketing Transformation
Trends and Opportunities for Digital BusinessConstellation Research often takes a fresh look at the trends affecting digital transformation and the world of business. Rather than starting at the beginning of the calendar year and casting an eye over the following twelve months,…
Gavin Heaton
Quarks

Quark: #Analytics Chat for Anametrix

Data to Decisions
#AnalyticsChat transcript and reach report On February 20, 2013, a Twitter based chat was hosted by R "Ray" Wang and Gavin Heaton on behalf of Anametrix. Over the course of an hour, this conversation attracted almost 600 tweets and 88 contributors. A highly successful chat…
R Ray Wang, Gavin Heaton
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Scaling Up with Marketing Automation Software

Marketing Transformation
How Marketing Automation Transforms Your Marketing in the Age of Conversation Market and Vendor Overview Today's marketers are consistently challenged to do more with less. Faced with an explosion in digital and social channels and an empowered and demanding customer base,…
Gavin Heaton
Quarks

Disruptive Technology Adoption: An Executive Primer

Data to Decisions
Apply Constellation’s Adoption Framework to Ensure Organizational SuccessDisruptive technology powers today’s business strategy. The creation of new business models, the drive toward transformational innovation and the consumerization of technology put pressure on…
R Ray Wang
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Introducing Matrix Commerce

Marketing Transformation
How to Design for Buyer-Centricity in a People- to-People (P2P) World Download the report snapshot Amid the proliferation of new technologies, business models and economic conditions, a new buyer-centric world has emerged. Consumerization of technologies, manifested…
R Ray Wang
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The Enterprise Cloud Buyer’s Bill of Rights: SaaS Applications

Future of Work
How to Maximize Your Investment and Avoid Potential Vendor Lock-In The majority of enterprise software is now consumed via SaaS or cloud deployments. Despite a perception of simplicity in software acquisition, many cloud contracts require all the rigor and due diligence of…
R Ray Wang
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Digital Disruption: Five Lessons from Asia Pacific's Digital Trajectory

Marketing Transformation
How Mobile and Social Adoption Will Change Your Market Strategy The world is increasingly looking to Asia Pacific to power economic growth. But Asia Pacific is not just an economic juggernaut, it is also a petri dish showcasing the consumer behavior and business impacts that…
Gavin Heaton
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CMOs: Re-Casting the Marketing Funnel for Consumer Engagement

Marketing Transformation
Five Stations on the Consumer Engagement Line The five forces of the Consumerization of Information Technology (CoIT) do not just affect the chief information officer (CIO). The impact of social media, Big Data, analytics, mobility, cloud computing and unified communications…
Gavin Heaton
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The Link Between Certification and Partner Profitability

Data to Decisions
How Partner Certification Programs Deliver a Win-Win Trifecta for the Partner, Customer, and Vendor Customers face a deluge of potential service providers who can design, implement, service and support technology implementations. Increasingly, technology vendors continue to…
R Ray Wang
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The Four Hats of The Social CMO

Marketing Transformation
Previous technology and business shifts have subtly changed the role of the CMO. However, the new consumer engagement models of the social revolution will spawn the need for a new breed of business and marketing technology leaders. These leaders must navigate a myriad of…
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Lessons Learned From 100 Early Social Business Adopters

Marketing Transformation
As with any new disruptive technology, social business remains a fractured and confusing market. From internally facing collaboration efforts to externally facing social networks, users seek clarity in terms of adoption – sharing the best practices and identifying where they fit…
R Ray Wang
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Social and Mobile Growth Challenge Customer Support Operations

Marketing Transformation
The huge rise in customers who now use social networking sites and mobile commerce (m-commerce) for business transactions has created a customer support gap. Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but…
Elizabeth Herrell
Open Research

Constellation’s Research Outlook For 2011

Data to Decisions
By Phil Fersht, Dennis Howlett, Elizabeth Herrell, Esteban Kolsky, Maribel Lopez, Vinnie Mirchandani, Sameer Patel, Frank Scavo, Alan Silberberg, Brian Solis, and R “ Ray” Wang Organizations Seek Measurable Results In Disruptive…
R Ray Wang, Frank Scavo, Elizabeth Herrell