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Displaying 193 - 216 of 231
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Experience Management: How to Deliver Integrated Customer Experiences

Data to Decisions
Transform Ordinary Experiences into Superb Experiences That Keep Brand Promises  The shift to digital marketing and commerce as well as mobile interactions brings a massive transformation to how brands and organizations engage prospects and customers. Customer experience…
Dr. Natalie Petouhoff
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Customer Data: The Missing Link to Strategic Success

Data to Decisions
Harness the Power of Every Organization’s Most Strategic Asset Organizations seeking to grow and differentiate their businesses can no longer afford to mistreat their customer data. In fact, as customers have evolved and in many cases moved on, new…
R Ray Wang
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How to Staff the Team for Effective Content Marketing

Marketing Transformation
From Ad Hoc to Professional, Learn What It Takes to Staff for Success  A large percentage of B2C marketers, when asked about the content marketing they are presently working on, responded with the following five top initiatives:Becoming better at converting visitors on…
R Ray Wang, Dr. Natalie Petouhoff
Quarks

The State of Marketing in 2015

Marketing Transformation
Driving Excellence in Customer Experiences a Top Priority for Executives  This report identifies seven trends influencing the future of marketing, and explains how organizations should prioritize customer experience in the digital age. Constellation's state of…
Dr. Natalie Petouhoff
Quarks

Digital Transformation Services Take Center Stage for 2015

Data to Decisions
The State of Digital Transformation Services Shows the Dawn of a $100.7 Billion Market by 2020  hbspt.cta.load(341263, '01866dda-b1c1-4ac1-96f2-d00bb8782b18'); This state of the state report explores the impact of digital transformation on the services…
R Ray Wang
Premium Research

Why Top Marketers Create Branded Social Networks for Customer Engagement

Marketing Transformation
Marketers Create Social Networks to Deliver Better Engagement and Business Results hbspt.cta.load(341263, '24f4615f-f928-4f6d-9e82-18c9c0ecf5de'); In the business environment that dominated the past few decades, successful marketers helped drive business value…
Dr. Natalie Petouhoff
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The Elements of Business Architecture for Digital Transformation

Data to Decisions
Boardroom Lessons for 2015 Learned from 200 Market Leaders and Fast Followers Constellation has surveyed over 200 CxOs and has identified the top 10 boardroom priorities for 2015. As anticipated, digital transformation has emerged as a significant boardroom topic, and…
R Ray Wang
Quarks

The State of Customer Service and Support Evolves in 2015

Marketing Transformation
Customer Service and Support Evolves into Customer Success Management as Top Differentiator  hbspt.cta.load(341263, 'ef08f832-c938-4d55-8b66-c057c3513ebd'); Constellation’s research team delivers its inaugural series on the state of the state…
Dr. Natalie Petouhoff
Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about maintaining brand promises in an era of digital disruption. Open research. No fee to download…
Dr. Natalie Petouhoff
Quarks

Five Approaches to Drive Customer Loyalty in a Digital World

Marketing Transformation
How to Deliver Right-Time Engagement for Long-Term Advocacy and Lifetime Value hbspt.cta.load(341263, 'ef87ae7d-096d-4fa4-9a1c-d6a79ee25ef3'); Marketers are accustomed to delivering messages, content and offers via one channel - for example via email…
Dr. Natalie Petouhoff
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The Customer View on Oracle Sales Cloud

Future of Work
Early Adopter Experience Demonstrates Growing Traction in Oracle’s Customer Base  hbspt.cta.load(341263, '928aec77-79b6-495a-aa30-35c80750f4c9'); Oracle Sales Cloud presents the market with a paradox, being both a new product and a mature…
R Ray Wang
Quarks

The Case for the Chief Digital Officer

Marketing Transformation
Innovative Brands Need a Leader to Navigate Digital Disruption   *Now available for free download   Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing…
PeterKim
Quarks

Oracle Moves Its Focus from the CIO to the CMO

Marketing Transformation
Why Oracle Is Meeting the Competition Head-On by Shifting to a New Type of Technology Buyer hbspt.cta.load(341263, '87fb4224-70ab-47c7-b848-fdd0adcae85c'); Wondering how Oracle is going to compete for its share of the marketing and social technology…
Dr. Natalie Petouhoff
Quarks

A Guide to the New Actions and Objects of the Digital Workplace

Data to Decisions
Understanding the New Nouns and Verbs Associated with Social Networking hbspt.cta.load(341263, '0b662479-9581-4572-9425-78669b4713f2'); As new tools and processes work their way into our daily workflow, some degree of training and education is necessary…
Alan Lepofsky
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Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation  hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The proliferation of digital technology is causing businesses to go through one of the largest…
Alan Lepofsky
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Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation  hbspt.cta.load(341263, '53ea429c-ffc9-4ab1-80be-3b8884acf125'); Executives are being challenged like never before to keep up…
Dr. Natalie Petouhoff
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Constellation's 2014 Outlook on Dominating Digital Business Disruption

Data to Decisions
Making Sense of the Digital Business Disruption Trends Through the Lens of a Futurist Framework hbspt.cta.load(341263, 'cb168ebe-5030-49fa-b0a8-d165d034e238'); Watch the webinar The beginning of a new year brings trends and predictions about the future…
R Ray Wang
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Inclusion Layer Products Enter the Market

Future of Work
New Class of Software Promises to Create Better Apps and Reduce Maintenance Download the report snapshotExtending enterprise systems into mass market devices such as cell phones, tablets and laptops holds considerable promise to increase user satisfaction, lower costs and…
J. Bruce Daley
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Mobile ROI: Early Adopters Show Massive Advantages with Mobile

Data to Decisions
Market Leaders and Fast Followers See Real ROI with Mobile InitiativesDownload the report snapshotMobility provides a competitive advantage to organizations that have incorporated and embedded it into business processes. More than just another channel, mobility has earned its…
R Ray Wang
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Demystifying Social Business: Optimizing the Campaign to Lead Process (Marketing)

New C-Suite
Pragmatic Advice on How to Get Started in Your Social Business InitiativesDownload the report snapshotSocial business initiatives have gained acceptance as a key driver in business innovation. Since 2010, organizations have experimented and successfully deployed social business…
R Ray Wang
Constellation Cosmos

Mobile  ROI:  Is  Your   Organization  Ready  for  an   Unfair  Advantage?

Future of Work
Insights from 341 Respondents Putting Mobility to Work in Key Business Processes Download the report snapshotMobility   provides   a   competitive   advantage   to   organizations   that   have   incorporated   and  …
R Ray Wang
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Seeing the Good, the Bad and the Ugly in Legacy Applications

Future of Work
How to Attack or Defend an Installed Base by Understanding How to Qualify the Success of Legacy ApplicationsDownload the report snapshotOn Day One of a new fiscal year, most of the IT budget is spoken for by the cost of legacy applications. Constellation estimates that between…
J. Bruce Daley