Analyst Blog

Get updates about trends, events, and research.

Interested in Membership?

See if membership is right for you
Membership Options

Filters

Analyst Blog
April 03, 2026

Extracting value from AI? Surely you are joking

In this issue, we explore why AI delivers value unevenly across the enterprise, what is actually working today, and how organizations should approach extracting value over the long term. The current wave of generative and agentic AI has sped up investments and expectations, but the path to lasting enterprise impact is ...
Esteban Kolsky
Analyst Blog
April 01, 2026

Farewell Sora: This Might Be Good News for Enterprise AI Video Generation

Marketing Transformation
In late March, OpenAI announced the end of their Sora Text-to-Video generative AI application and the eventual discontinuation of the Sora API. But the death of Sora opens up a bigger conversation and forces Marketers to look at the bigger picture for enterprises when it comes to where, how and why this type of AI is a...
Liz Miller
Analyst Blog
March 19, 2023

The Lost Art of Being a Supervisor

New C-Suite
Being a supervisor—a manager, a team leader, whatever title that comes with t...
Liz Miller