A good friend of mine from graduate school (and Lecturer for the Institute for Sport Business at Loughborough University) Ben Corbett, is on-the-ground in Rio during the Olympic Games, so I asked him if he could share some sports business themed pictures with us each week. Here is his first batch, which includes some examples of how Samsung is using their Olympic partnership on the ground in Rio…and a couple of “less official” uses of Olympic branding from other companies.

Scroll down below the photo gallery for a couple of his rugby-themed tweets, including one about the extensive wait time trying to get into the venue.


Click to view slideshow.