Boomi's Transformation: From iPaaS to Intelligent Integration & Automation
Boomi is evolving beyond its #iPaaS roots into an intelligent integration and automation platform.💡CR analyst Doug Henschen recently spoke with Ed Macosky, Chief Product and Technology Officer at Boomi, to learn how the company transformation is a response to customer needs...
? With the rise of #generativeAI, Boomi's customers are seeking help with their #AI strategies, given Boomi's access to critical data sources and #business processes.
? Boomi now connects and automates 300,000+ unique things for its #customers (ranging from #applications to cameras to washing machines).
? Boomi invests heavily in API and #data management capabilities to support #agenticAI app integration.
? Boomi works closely with companies like ServiceNow and Amazon Web Services (AWS) to deliver a partner-focused vision of integration and #automation.
Watch the full interview!
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Doug Henschen is former Vice President and Principal Analyst where he focused on data-driven decision making. Henschen’s Data-to-Decisions research examines how organizations employ data analysis to reimagine their business models and gain a deeper understanding of their customers. Henschen's research acknowledges the fact that innovative applications of data analysis requires a multi-disciplinary approach starting with information and orchestration technologies, continuing through business intelligence, data-visualization, and analytics, and moving into NoSQL and big-data analysis, third-party data enrichment, and decision-management technologies. Insight-driven business models are of interest to the entire C-suite, but most particularly chief executive officers, chief digital officers,…...
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